Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.
CASE STUDY | Wimbledon’s social media strategy
Wimbledon won the Best Use of Social Media prize at the UK's 2016 BT Sports Industry Awards. We take a deep dive into their strategy and approach in this exclusive case study.
Sponsorship Works 2016 | Sponsorship Case Study | Dongfeng Peugeot, Longines and Lacoste with Fédération Française de Tennis
For the past four editions of the French Open at Roland-Garros, primary sponsors Dongfeng Peugeot (Peugeot’s partner in China), watchmaker Longines and lifestyle brand Lacoste helped create 'Roland-Garros in the City'.
Round-Up: Under Armour sells MyFitnessPal, Rugby Australia rights deal, Tour Down Under cancelled, and more
US sportswear and equipment firm Under Armour has agreed to sell the MyFitnessPal platform to global investment firm Francisco Partners for $345m (€295m) – Under Armour
Yao
World TeamTennis adds Chicago franchise for 2020
World TeamTennis has announced that the Chicago Smash will be the competition's ninth franchise for the 2020 season
Wimbledon unveils £70m roof on No. 1 Court
In a star-studded ceremony, the All England Lawn Tennis Club unveiled the fully retractable roof on top of Wimbledon's No. 1 Court on Sunday
Golf club vote makes £65m Wimbledon expansion more likely
The All England Lawn Tennis Club – operator of the Wimbledon grand slam – moved a step closer to tripling the size of its ground after members of a nearby golf course agreed to hold a vote on whether …