Promised in Japan’s bid to host the 2022 FIFA World Cup, how far are we from recreating sports events virtually throughout stadia across the world using holograms? Elisha Chauhan finds out.
DFL wants Virtual Bundesliga to be seen as its third competition brand
The Bundesliga's esports property is seen as a valuable tool with which to engage a younger fanbase and expand the reach of the league and its commercial partners. Story by Bob Williams.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
DreamHack Sports Games strengthens eAllsvenskan relationship in new deal
Swedish Professional Football Leagues (SEF), the operating body of the top two divisions of domestic football, has agreed a new, long-term deal with esports company DreamHack Sports Games (DHSG) for i…
Australia, Qatar pull out of Copa América due to scheduling clash
Australia and Qatar have pulled out of this summer's rescheduled Copa América as the tournament clashes with rescheduled AFC World Cup 2022 and Asian Cup 2023 qualifying dates, Conmebol has announced.
Sportfive eyes up European tournaments as part of ‘global golf strategy’
The Sportfive agency is looking to add golf events in Europe to its portfolio amid the relaunch of its international golf interests with a view to expanding its business in the sport outside of the US…
AFC: Selected World Cup, Asian Cup qualifiers will go ahead next month
Four Asian Football Confederation qualifiers for the 2022 World Cup and 2023 Asian Cup are to go ahead next month, in spite of the majority of the qualifying matches having been postponed until June.