Project World Cup
Fifa chief commercial officer Philippe Le Floc’h took questions from SportBusiness on sponsorship, media and Fifa’s commercial future.
In December 2016 the Fifa Council decided to expand its flagship World Cup competition to include 48 participants from 2026 onwards
Fifa’s 2017 Financial Report, published back in December, took many people by surprise.
The sponsorship programme for the 2018 World Cup in Russia saw Fifa go to the well of multinational brands, but Fifa soon found the well had dried up
The Fifa Partner programme was born via an unlikely collaboration between a twenty-something PR man, his client – the Coca-Cola Company – and the Argentinian military junta. Th
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When Fifa organised the first World Cup in Uruguay in 1930, the event and the objectives of the federation were very different to the ones we recognise today
Francis Tellier, who founded Host Broadcast Services after heading the broadcast operation at France ’98, reflects on the massive changes to the World Cup media environment driven by technology and broadcaster demand
‘It is not right to impose such a huge burden on a single country’ | Infantino speaks exclusively to SportBusiness
“I believe in co-hosting,” said Fifa president Gianni Infantino as part of a wide-ranging closing address and interview at the 12th Globe Soccer conference and awards in Dubai.
North American broadcasters would see viewing figures soar should a joint US, Canada and Mexico bid for the 2026 Fifa World Cup succeed. But, as Frank Dunne reports, it could also cost them dear.