The Numbers Game: Big Data and the Business of Sport | Privacy and data acquisition – Case Study 9: The Jockey Club – rewarding racegoers

The most popular incentive for information sharing identified by the CAB was the loyalty scheme, a method that has been helping UK horseracing venue operator Jockey Club Racecourses (JCR) understand more about their customers since 2011.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here