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Racing and football the likely beneficiaries of TV marketing blackout by UK gambling firms

LONDON, ENGLAND - MAY 29: Sky Bet Play Offs advertisement during the Sky Bet Championship Play Off Final match between Reading and Huddersfield Town at Wembley Stadium on May 29, 2017 in London, England. (Photo by Robbie Jay Barratt - AMA/Getty Images)

Drop in advertising against football unlikely to impact media-rights income Value of shirt and LED inventory could increase Exemption likely to drive horse racing media-rights revenue

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