LONDON, ENGLAND - MAY 29: Sky Bet Play Offs advertisement during the Sky Bet Championship Play Off Final match between Reading and Huddersfield Town at Wembley Stadium on May 29, 2017 in London, England. (Photo by Robbie Jay Barratt - AMA/Getty Images)
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.