In 2013, racecourse operator The Jockey Club launched the first retail bond in UK sport as a means of funding a major redevelopment of Cheltenham.
The Numbers Game: Big Data and the Business of Sport | Big data strategy – Case study 2: Using data to build loyalty
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The Numbers Game: Big Data and the Business of Sport | Big data strategy – Case study 1: Horseracing becomes a data-driven sport
In 2015, British horseracing set out to become a data-driven sport to achieve its ambition of growing attendances from six million to seven million by 2020.
The Numbers Game: Big Data and the Business of Sport | Privacy and data acquisition – Case Study 9: The Jockey Club – rewarding racegoers
The most popular incentive for information sharing identified by the CAB was the loyalty scheme, a method that has been helping UK horseracing venue operator Jockey Club Racecourses (JCR) understand more about their customers since 2011.
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UK racecourse owner and operator Arena Racing Company (ARC) has further enhanced its portfolio by acquiring Wales’ Ffos Las Racecourse.
Jockey Club reports record financial results
The Jockey Club, the largest commercial group in British horseracing, has unveiled a record set of financial results, including breaking through the £200m (€228.2m/$279.2m) revenue barrier for the first time.