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Williams Racing ‘very active’ in search for new title sponsor
Williams Racing is looking to secure a new title sponsor in time for the start of the 2025 Formula 1 season, SportBusiness can reveal.
Fubo, DirecTV lead fight for Congress hearing into streaming JV
FuboTV, DirecTV and Dish Network are among a group of eight media entities in the United States that have urged Congress to conduct a hearing into the sports streaming joint venture proposed by Disney, Fox and Warner Bros. Discovery.
Argentinian government reconsidering state TV blackout of Copa América
A national backlash against a government move to take matches of the Argentinian national football team off state television has prompted sub-licensing negotiations between broadcast executives.
EXCLUSIVE: First EPL, FA Cup joint sale as Coupang poised to bag rights in Korea
E-commerce company Coupang is close to sealing a deal for Premier League and FA Cup rights in South Korea, SportBusiness understands, marking the first time that media rights to the two properties have…
DAZN snares Portuguese F1 rights from Sport TV from 2025
DAZN, the global sports streaming service and media company, has made a significant addition to its sports rights portfolio in Portugal, a three-year exclusive deal for Formula 1 motor racing.
Microsoft recommits to Billie Jean King Cup with sponsorship extension
The International Tennis Federation has announced that Microsoft has renewed its sponsorship of the Billie Jean King Cup.
By Sector
Fubo, DirecTV lead fight for Congress hearing into streaming JV
FuboTV, DirecTV and Dish Network are among a group of eight media entities in the United States that have urged Congress to conduct a hearing into the sports streaming joint venture proposed by Disney, Fox and Warner Bros. Discovery.
3 May 2024
Microsoft recommits to Billie Jean King Cup with sponsorship extension
The International Tennis Federation has announced that Microsoft has renewed its sponsorship of the Billie Jean King Cup.
3 May 2024
Assen strikes dual hosting extension with MotoGP, WorldSBK
Dutch venue locks in premier motorcycling events through to 2031 in deals with series' commercial rights-holder Dorna Sports.
3 May 2024
Seymour-Hyde joins F1 commercial team
Formula 1 has bolstered its commercial team with the hiring of Joel Seymour-Hyde, who joins as head of partnership management, having departed his role as managing director, UK at Octagon in December last year.
1 May 2024
More News
Assen strikes dual hosting extension with MotoGP, WorldSBK
Dutch venue locks in premier motorcycling events through to 2031 in deals with series' commercial rights-holder Dorna Sports.
NFL expands ticketing partners, adding Sports Illustrated
The National Football League's Ticket Network, the league's open ticketing system, has expanded from two to three licensed channels with the addition of Sports Illustrated Tickets
LFP Media in first international rights deal with Saran for multiple territories
France’s Professional Football League (LFP) has announced its first international rights deal since launching a tender over six months ago, an 18-territory pact with Saran Media covering Eastern Europe and Central Asia.
Nova nets first-pick Uefa Europa, Conference League rights in Czech Republic
Pay-television broadcaster Nova Sport has secured first-pick rights in the Czech Republic to the Uefa Europa League and Conference League over the next three seasons, 2024-25 to 2026-27, completing the…
Globant to showcase technology services through F1 deal
Digital consultant and software development firm Globant has agreed an Official-Partner-level deal with Formula 1 that will see it overhaul the motorsport’s mobile fan application and the pit wall system used by teams.
Lure of Messi attracts Visa to first MLS club deal with Inter Miami
Visa has selected Inter Miami as its entrance point for sponsorship in MLS, with the appeal of working with Lionel Messi bringing another blue chip firm into the club's commercial portfolio.
Inside Track
Flo Lloyd-Hughes | Women’s sport needs to be cautious of fairy godmother magic
Football writer and broadcaster Flo Lloyd-Hughes challenges the narrative around women's sport's boom and its bid to be commercially sustainable.
Dominic Lytwyn | China’s most impactful sporting events of 2023
Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.
Lucy Basden-Smith | Women’s rugby needs a thriving club game – and brands to back it
Lucy Basden-Smith, managing partner at Havas Play UK, explores what women's rugby union needs to take a much-needed step forward.
Gavin Hadley | Despite setbacks, optimism remains for F1’s future in APAC
Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.