Winter Sports
Coop Norge extends Nordic World Championships support in Infront deal
Norwegian supermarket chain Coop Norge has broadened its presence in skiing by agreeing a deal to sponsor the next three editions of the International Ski Federation’s (FIS) Nordic World Ski Championships.
Tommy Hilfiger gets showcase at Hahnenkamm-Rennen
US fashion brand Tommy Hilfiger has agreed a partnership with Austrian skiing showpiece the Hahnenkamm-Rennen
FIS president Kasper to step down after 22 years
The International Ski Federation has announced that its long-standing president, Gian-Franco Kasper, will step down next May after 22 years in the job
Nent retains Ski Classics in Denmark, adds rights in Iceland
The Nordic Entertainment (Nent) Group has extended its media rights in Denmark to the Ski Classics series of long-distance skiing events
China prioritises winter sports vocational courses to meet Beijing 2022 demand
The Chinese Ministry of Education released an updated list of higher vocational education programs offering training in ice and snow sports facility maintenance and management, to meet increasing demand…
Volcom becomes US Snowboard team’s official apparel partner ahead of 2022 Winter Olympics
Snow sports lifestyle clothing brand Volcom has become the official apparel partner of the United States Snowboard team through the 2022 Beijing Olympic Winter Games.
ESPN’s inaugural Chinese Winter X Games to be in Hebei
ESPN announced Wednesday that the first Winter X Games to be held in China will be in the district of Chongli, in Hebei province, on February 21-23, 2020
NBC races off with US Ski & Snowboard rights renewal
NBC Sports Group has retained media rights in the US market to events that fall under the auspices of US Ski & Snowboard in a renewal that runs until the end of the 2021-22 season
Snowcross World Championship heads to Finland
Finland has been awarded hosting rights to the International Motorcycling Federation’s (FIM’s) Snowcross (SNX) World Championship, Women’s World Cup and Snowcross European Championship in 2020.
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Ski Classics lands beIN coverage in North America and Australia
International pay-TV broadcaster beIN Media Group has agreed a multi-year rights deal covering the USA, Canada and Australia with the Ski Classics series of long-distance skiing events.
FIS president concedes Alpine Skiing World Cup calendar at the limit
International Ski Federation (FIS) president Gian-Franco Kasper has conceded that the Alpine Skiing World Cup contains “too many races”, amid criticism for the world governing body from athletes and coa…
ORF lands FIS rights until 2026 in renewal with Infront
Austrian public-service broadcaster ORF has renewed an agreement with the Infront agency for rights to a number of major events operated by the International Ski Federation (FIS)
Vy to sponsor new venture for FIS Cross-Country World Cup
Norwegian transport operator Vy has signed on as the main sponsor of Ski Tour 2020, a new venture for the International Ski Federation’s (FIS) Cross-Country World Cup that groups together events in Norway a…
Olympic Channel details plans for Lausanne’s Youth Olympics
The Olympic Channel, the International Olympic Committee’s OTT platform, has said it will provide 300 hours of coverage of the 2020 winter Youth Olympic Games, which takes place in Lausanne, Switzerland f…
Legacy secured for PyeongChang 2018 venues, 2024 Youth Olympics targeted
Gangwon Province Governor, Choi Moon-soon, has revealed legacy plans for three venues from the 2018 winter Olympic Games in PyeongChang, adding that a bid is set to be made for the 2024 winter Youth Olympic…
Lausanne details ‘two-wave’ system for Youth Olympics
Lausanne 2020 has revealed an innovative ‘two-wave’ system for its staging of the Winter Youth Olympic Games, with the official competition schedule designed to ensure athletes have a shorter stay on-…
Land Rover signs multiyear partnership with US Ski and Snowboard
Land Rover has signed a multiyear partnership with US Ski & Snowboard, in which the British luxury car manufacturer will become the official vehicle partner of the Olympic National Governing Body.
FIS goes digital-first in fan engagement push ahead of Beijing Winter Olympics
The International Ski Federation is ramping up its global engagement efforts as it builds towards Beijing 2022, with its secretary general, Sarah Lewis, describing China as “the biggest opportunity for winter sports in the last 50 years”. Adam Nelson reports on how FIS is using its digital strategy to encourage consumers to take to the slopes.