Tennis
Double Vision
SportBusiness International looks at the recent deal that sees squash now broadcast on the Tennis Channel in the United States: two racquet sports with great synergies, or a square peg in a round hole?
Nature versus Nurture
The redevelopment of the French Open’s iconic Roland Garros tennis complex has attracted significant opposition. Elisha Chauhan spoke to FFT (French Tennis Federation) Director General Gilbert Ysern about ending a challenging tête-à-tête with environmental opposition.
Roland Garros revamp stalls as council gives new study green light
The planned redevelopment of Roland Garros, the Parisian home of the French Open tennis grand slam, has taken a new twist after the city’s council gave the go-ahead for a new study to take place into the proposed land use.
Ivanovic and Wozniacki extend deals with WTA sponsor Dubai Duty Free
Tennis superstars Ana Ivanovic and Caroline Wozniacki have each opted to extend endorsement deals with Dubai Duty Free, the airport retail company that also has a commercial partnership with the Women’s Tennis Association (WTA).
Wozniacki the new lady for Godiva
Tennis star Caroline Wozniacki has agreed to become a global celebrity ambassador for premium chocolate brand Godiva.
IMG extends data partnership with ATP and WTA
The IMG agency has extended its agreements with the Association of Tennis Professionals (ATP) and Women’s Tennis Association (WTA) to remain as the exclusive distributor of live scoring fastpath data for the premier tours in men’s and women’s tennis until 2020.
Australian Open tackles fall in dollar with fresh prize money increase
Australian Open organisers have announced a further rise in prize money to a record A$40m (€26.2m/$32.5m) as the year’s first grand slam tournament seeks to address the fall in value of the Australian dollar.
Former WTA executive Walker joins ITF
Andrew Walker, the former chief marketing officer of the Women’s Tennis Association (WTA), has been appointed as the new commercial director of the International Tennis Federation.
Workday adds Radwanska to portfolio
Women’s tennis star Agnieszka Radwanska has penned an endorsement deal with financial management and human resources software company Workday.
Kvitova teams up with Right to Play as Wozniacki loses underwear deal
Czech tennis star Petra Kvitova has been announced as a global athlete ambassador for the Right to Play foundation, while her WTA Tour counterpart Caroline Wozniacki has been dropped from an endorsement deal with Scandinavian fashion brand JBS.
Murray teams up with Under Armour
British tennis star Andy Murray has agreed a new long-term deal with sportswear company Under Armour.
Federer extends Mercedes-Benz partnership
Swiss tennis legend Roger Federer has extended a commercial partnership with automotive manufacturer Mercedes-Benz.
Nadal suits up with Tommy Hilfiger
Spanish tennis player Rafael Nadal has agreed a partnership with US fashion brand the Tommy Hilfiger Group.
Prize money increase unveiled for ATP World Tour
The ATP World Tour, the top men’s professional tennis tour, will offer more than $100m (€80m) in prize money for the first time next year.
WME-IMG snaps up rising tennis star Bouchard
The WME-IMG agency has signed a worldwide marketing and management representation agreement with rising tennis star Genie Bouchard.
Social Media Case Study: ATP World Tour Finals
Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.
Djokovic and Federer bolster commercial portfolios
Tennis stars Novak Djokovic and Roger Federer have sealed new endorsement deals with wine maker Jacob’s Creek and telecommunications company Sunrise, respectively.
Federer and Hewitt to showcase new tennis format
Grand slam champions Roger Federer and Lleyton Hewitt will showcase a new short format concept developed by Tennis Australia at an exhibition match in Sydney next year.