IMG extends data partnership with ATP and WTA

The IMG agency has extended its agreements with the Association of Tennis Professionals (ATP) and Women’s Tennis Association (WTA) to remain as the exclusive distributor of live scoring fastpath data for the premier tours in men’s and women’s tennis until 2020.

Under the new terms, which come into effect in 2017, IMG will provide its service for 18,500 matches annually and develop the next generation of products using in-stadium technologies to support the existing fastpath service.

IMG is the only company to provide official data services for the ATP and WTA tours to the gaming industry.

Freddie Longe, vice-president of IMG Gaming, said: “The length and timing of the renewal reflects the success of the service so far, and the impact the official service has had on live tennis products within the gaming industry. We are seeing an increasing appetite for official data over unofficial services, which is testament to the strategy of the ATP and WTA to create the best product in the market as well as control the distribution of their data to the benefit of the sport. The service not only remains the market leading offering by some considerable distance, but will continue to evolve with the extension of our partnership.”

IMG formed its gaming business with the acquisition of Danish company Enetpulse in October 2012. Last year it divested its majority interest in Enetpulse back to the company’s management in its homeland but retained the fast path data business with the ATP and WTA.

Earlier this month, global sports media company LiveSport acquired a majority share in Enetpulse, which still holds exclusive worldwide distribution rights for live scoring data from the ATP and WTA tours.