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Kvitova teams up with Right to Play as Wozniacki loses underwear deal

Czech tennis star Petra Kvitova has been announced as a global athlete ambassador for the Right to Play foundation, while her WTA Tour counterpart Caroline Wozniacki has been dropped from an endorsement deal with Scandinavian fashion brand JBS.

Two-time, and reigning, Wimbledon champion Kvitova joins a team of more than 300 volunteer athlete ambassadors at Right to Play, which aims to improve the prospects of disadvantaged children around the world through sport and education.

"I am so excited to be a global ambassador for Right to Play," the current world No.4 said. "It is a charity whose work I really believe in—giving children the opportunity to learn through sport is a cause that's very close to my heart."

Right to Play has an established partnership with English Premier League football team Chelsea and the Kvitova partnership was launched at its Chelsea Soccer School in Hong Kong.

Meanwhile, former world no.1 Wozniacki will not continue to promote her underwear range with JBS after the company enjoyed greater commercial success with a male line launched in association with Real Madrid football superstar Cristiano Ronaldo.

JBS brought out the Wozniacki range of women’s underwear in 2012 before bringing Ronaldo on board in the following year.

“We had hoped to grab a market, but the impact of CR7 (Ronaldo) has been far, far greater than we dared dream of,” JBS director Morten Alstrup told Danish newspaper Ekstra Bladet. “So it is best for the company to stop working with Caroline Wozniacki.”

Alstrup stressed that the JBS partnership with the current world No.8 had convinced Ronaldo to follow suit, with the Danish company having since hugely boosted its worldwide presence to the extent that it now sells its products in 55 markets, compared to the previous six.