The WME-IMG agency has signed a worldwide marketing and management representation agreement with rising tennis star Genie Bouchard.
Under the agreement, the 20-year-old Canadian's management team will comprise agents from both the WME and IMG agencies.
After beginning 2014 ranked world No.32 by the Women’s Tennis Association (WTA), Bouchard went on to enjoy a breakthrough season in which she reached a number of major milestones.
Bouchard secured her first WTA singles title after beating Karolína Plíšková in the final of this year’s Nuremburg Cup, which took place in the week before the French Open grand slam tournament. She also became the first Canadian to reach the Wimbledon final, where she once again faced Plíšková, but this time lost in straight sets to the Czech.
Bouchard also progressed to the semi-final of both the Australian Open and French Open, where she lost to China’s Li Na and Russia’s Maria Sharapova respectively. However, Bouchard has been able to break into the world top 10 and is currently ranked seventh.
In addition to the agreement with WME-IMG, Bouchard has signed with the IMG Models arm of the agency and will work closely with the team to expand her presence in the fashion industry. Bouchard’s contract with Lagardere was up for renewal in September, and she chose not to extend her association with the agency that has represented her since she was 13.
In a joint statement, Patrick Whitesell, co-chief executive officer of WME, and Fernando Soler, head of IMG’s tennis division, said the agreement will enable Bouchard to achieve a “new level” of marketing success.
“Genie’s unique combination of talent, mental fortitude, and charisma make her the type of athlete who transcends sport; and the unparalleled opportunities and partnerships across WME-IMG in areas including tennis, marketing and modelling will help ensure she reaches a new level of global success,” they said.