Olympic TOP sponsor Bridgestone has signed as a Presenting Partner of Eurosport’s multi-screen coverage of the Tokyo 2020 Olympic Games across Europe.

Deutsche Sport Marketing, the commercial arm of the German Olympic Sports Confederation (DOSB), has recruited Alexander Steinforth from Bundesliga side Fortuna Düsseldorf in the role of joint managing …

SportA, the sports rights agency of German public-service broadcasters ARD and ZDF, has agreed sublicensing deals for the 2020 men’s European Handball Championship with Discovery-owned sports broadcaster E…

Tokyo's new Olympic Stadium was officially unveiled on Sunday with a media tour and ceremony attended by Japanese prime minister Shinzo Abe, Tokyo governor Yuriko Koike, and the venue's architect Kengo…

Eurovision Services, the business arm of the European Broadcasting Union consortium of public-service broadcasters, has signed a US-focused agreement with outsourced broadcast production company NEP Group

Bruin Sports Capital, the private equity firm founded by former IMG and Nascar executive George Pyne, is exploring a sale for its sports streaming technology company Deltatre

The 30th Southeast Asian Games ended yesterday with a closing ceremony at the 20,000-seater, purpose-built New Clark City Athletics Stadium

Pay-television broadcaster Sky New Zealand’s free-to-air Prime channel will now be available in high definition through Freeview.

The British Olympic Association (BOA) has responded ‘fully and robustly’ to legal action taken against it by some of its most notable athletes.

The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…

75.1 million people will have visited a live UK sports event in 2019, breaking the record for the country and making it the only place in the world where sporting attendances exceed the population

French lottery FDJ has signed as a domestic sponsor of the 2024 Olympic and Paralympic Games in Paris

The UN General Assembly has adopted a 'truce resolution' ahead of the 2020 Tokyo Games in a gesture aimed at using the Olympics to promote world peace

The British Olympic Association (BOA) has signed up healthy food brand Whole Earth as a Official Supplier of Team GB ahead of the 2020 Olympic Games

The organising committee of the 2020 winter Youth Olympic Games in Lausanne has signed up supermarket chain Coop Suisse Romande as an official partner of the event

Chinese sportswear company Anta Sports Products has said it expects net profit for 2019 to rise at least 45 per cent from a year ago, following robust sales growth including an improved performance at…

A poll of 58 Japanese Olympic and Paralympic sports governing bodies has found that the representation of women on their boards is less than half of targets set by the Japanese government

International Olympic Committee (IOC) president Thomas Bach has agreed that 2024 host city Paris should have free rein to regulate TOP sponsor Airbnb in accordance with its own laws

Nick Sellers has been appointed as the new chief executive of the 2021 edition of the World Games multi-sport event, which will be held in Birmingham, Alabama

Eurosport, the Discovery-owned sports broadcaster, has acquired pay-television rights in France for the Tokyo 2020 Olympics in a sublicensing deal with pay-television broadcaster Canal Plus and public-service…

The 2022 Beijing Winter Olympics organising committee announced yesterday (Wednesday) that Beijing shopping mall Grand Pacific Department Store had signed on as its first diamond partner

Brazilian media conglomerate Grupo Globo has made a $3

Organisers of the ongoing Southeast Asian Games in the Philippines were forced to suspend almost half the events scheduled for yesterday (Tuesday), due to Typhoon Kammuri

Marc Hope, director of rights marketing at The Sports Consultancy, has left his position after just under five years at the London-based agency and consultancy