Multi-Sport

Features
News
Media Multi-Sport

The Discovery-owned international sports broadcaster Eurosport has agreed a content and advertising deal with social media platform Twitter that will allow the publishing of real-time highlights from …
Media Multi-Sport

Flemish-language public broadcaster VRT has agreed a sublicensing deal with US media group Discovery for exclusive, free-to-air rights in the Flanders region of Belgium to the 2022-2024 Olympic Games cycle,…
Industry Moves Multi-Sport

Former head of BT commercial sports rights, Steve Norris, has moved to production company, Gravity Media Group
Sponsorship & Marketing Multi-Sport

Global Athlete, the body that exists to give athletes a stronger voice in sport, has called on the International Olympic Committee (IOC) to mandate all National Olympic Committees (NOCs) to relax their…
Events Multi-Sport

The Paraguayan capital of Asunción has been reinstated as the host of the 2022 South American Games after withdrawing rights for the multi-sport event in July.
Business Multi-Sport

Dame Heather Rabbatts, chair of strategic communications agency Vero Communications, and media-rights consultant David Kogan OBE have launched the Women’s Sports Group, a new venture designed to create o…
Sponsorship & Marketing Multi-Sport

The United States Olympic & Paralympic Committee (USOPC) has updated its Rule 40 marketing guidelines for athletes, giving them greater freedom to associate with sponsors during Olympic and Paralympic…
Governance Multi-Sport

The Court of Arbitration for Sport (CAS) has detailed a host of International Federations (IFs) that have elected to delegate their anti-doping operations to a new division of the organisation
Sponsorship & Marketing Multi-Sport

The Empire Company has agreed partnerships with the Canadian Olympic Committee and Hockey Canada which will leverage the conglomerate’s food retailing brands.

Latest Features

View All
Multi-Sport
Sponsorship & Marketing

Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
Multi-Sport

Chris Russo, a managing director at Houlihan Lokey’s Technology, Media & Telecom (TMT) Group, briefs on what to expect from next week’s key event.
Multi-Sport
Finance & Money

The suspension of Endeavor's initial public offering for the second time in two months raises important questions for sports media and marketing. Frank Dunne examines these questions.
Multi-Sport
Events

Bradley Rial looks at how the 2020 Olympic and Paralympic Games are being used by Tokyo to illustrate the city’s resurgence as an event-hosting destination.
Events Multi-Sport

The International University Sports Federation (FISU) has said it will field interest from over 40 prospective host cities this week as part of its revamped bidding strategy for the World University Championships…
Media Multi-Sport

French pay-television broadcaster Canal Plus has responded to competitive pressures in the market with another sharp temporary fee reduction for new subscribers to its digital services
Sponsorship & Marketing Multi-Sport

The 2022 Asian Games in in Hangzhou, China has signed Industrial and Commercial Bank of China as its Official Banking Partner
Events Multi-Sport

The Olympic Council of Asia (OCA) has awarded the fourth edition of its Asian Youth Games in 2025 to Tashkent, with the capital of Uzbekistan, along with Doha, also expected to enter bids for the 2030…
Industry Moves Multi-Sport

UK telco BT has appointed Andy Haworth as managing director of Sports Rights and Commercial. Haworth will manage BT’s sports rights portfolio and its commercial business in the newly-created role.
Events Multi-Sport

Indian Olympic Association president Narinder Batra has said the country should stop entering the Commonwealth Games because the level of competition is not high enough
Events Multi-Sport

The government in the Indian state of Goa plans to spend INR4.5bn (€58m/$63m) hosting the National Games of India next year.
Sponsorship & Marketing Multi-Sport

The 2019 World Beach Games local organising committee has unveiled a host of Qatari and international companies as partners and sponsors of the inaugural edition of the multi-sport event which takes place…
Sponsorship & Marketing Multi-Sport

Mastercard has agreed to be an official sponsor of this year's Southeast Asian Games and ASEAN Para Games in the Philippines
Events Multi-Sport

Commonwealth Games Australia has today (Thursday) expressed its disappointment after the South Australian Government decided to drop a proposed Adelaide-led bid for the 2026 Commonwealth Games amid concerns…
Events Multi-Sport

The Olympic Council of Asia has added karate, sport climbing, baseball and softball to the sports programme for the 2022 Asian Games in Hangzhou, China
Media Multi-Sport

Sports media and technology firm Deltatre has teamed up with US virtual reality company LiveLike to produce a joint solution for sports and entertainment clients, while it has also appointed Adam Nightingale…
Events Multi-Sport

The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has confirmed it will trial the use of snow machines as the latest means to address concerns over the high heat levels expected…
Events Multi-Sport

Netball has been moved to a larger venue for the 2022 Commonwealth Games, while rugby sevens has been relocated to a different stadium by the local organising committee in Birmingham after it was forced…
Events Multi-Sport

The International Olympic Committee (IOC) has stepped up its commitment to addressing climate change by joining forces with Worldwide Olympic Partner, US chemical company Dow, to launch a new venture that…
Events Multi-Sport

The International University Sports Federation (FISU) has launched a new bidding strategy for its World University Championships (WUC) and University World Cups (UWC) that will open up double attribution…
Events Multi-Sport

The organising committee for the Tokyo 2020 Olympic and Paralympic Games has today (Monday) finalised its selection of 30 ‘Live Site’ venues by adding one more destination to the previously announced lis…
Industry Moves Multi-Sport

Nicolas Gaede and Ulrik Ruhnau, both formerly of Lagardère Sports (and the erstwhile Sportfive business), have launched a new sports consultancy firm, CSIGHT Gmbh.
Events Multi-Sport

The Commonwealth Games Federation has today (Tuesday) signed off on the sports programme for the next Commonwealth Games, claiming that the addition of women’s T20 cricket, beach volleyball and para t…
Licensing and Merchandising Multi-Sport

Major League Baseball is once again the highest-ranking sports rights-holder on a list of the world’s biggest licensors, having registered a reported $5.5bn in retail sales in 2018.
Events Aquatic Sports

The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has entered into a partnership with the body overseeing Fukuoka’s staging of the 2021 Fina World Championships in an agreement d…
Events Multi-Sport

The Paraguayan capital of Asuncion has decided to pull out of hosting the 2022 South American Games amid rising costs, with the country’s government saying it intends to reallocate the funds to build a…
Finance & Money Multi-Sport

In an amended filing with the US Securities and Exchange Commission, Wanda Sports Group has cut the size of their US initial public offering from $500m (€449m) to $308m.
Events Multi-Sport

The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has unveiled four new robots which will be deployed to assist spectators, athletes and officials at competition venues, stating…