Multi-Sport

Bruin Sports Capital, the private equity firm founded by former IMG and Nascar executive George Pyne, is exploring a sale for its sports streaming technology company Deltatre

The 30th Southeast Asian Games ended yesterday with a closing ceremony at the 20,000-seater, purpose-built New Clark City Athletics Stadium

Pay-television broadcaster Sky New Zealand’s free-to-air Prime channel will now be available in high definition through Freeview.

The British Olympic Association (BOA) has responded ‘fully and robustly’ to legal action taken against it by some of its most notable athletes.

The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…

75.1 million people will have visited a live UK sports event in 2019, breaking the record for the country and making it the only place in the world where sporting attendances exceed the population

French lottery FDJ has signed as a domestic sponsor of the 2024 Olympic and Paralympic Games in Paris

The UN General Assembly has adopted a 'truce resolution' ahead of the 2020 Tokyo Games in a gesture aimed at using the Olympics to promote world peace

The British Olympic Association (BOA) has signed up healthy food brand Whole Earth as a Official Supplier of Team GB ahead of the 2020 Olympic Games

A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.

China’s General Administration of Sport has announced a new collective brand for all national sport named Team China. Zhang Dan investigates the new marketing initiative.

Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…

Kelvin Tan, SportBusiness' Asia editor, on why the SEA Games remain as relevant as ever.

The organising committee of the 2020 winter Youth Olympic Games in Lausanne has signed up supermarket chain Coop Suisse Romande as an official partner of the event

Chinese sportswear company Anta Sports Products has said it expects net profit for 2019 to rise at least 45 per cent from a year ago, following robust sales growth including an improved performance at…

A poll of 58 Japanese Olympic and Paralympic sports governing bodies has found that the representation of women on their boards is less than half of targets set by the Japanese government

International Olympic Committee (IOC) president Thomas Bach has agreed that 2024 host city Paris should have free rein to regulate TOP sponsor Airbnb in accordance with its own laws

Nick Sellers has been appointed as the new chief executive of the 2021 edition of the World Games multi-sport event, which will be held in Birmingham, Alabama

Eurosport, the Discovery-owned sports broadcaster, has acquired pay-television rights in France for the Tokyo 2020 Olympics in a sublicensing deal with pay-television broadcaster Canal Plus and public-service…

The 2022 Beijing Winter Olympics organising committee announced yesterday (Wednesday) that Beijing shopping mall Grand Pacific Department Store had signed on as its first diamond partner

Brazilian media conglomerate Grupo Globo has made a $3

Organisers of the ongoing Southeast Asian Games in the Philippines were forced to suspend almost half the events scheduled for yesterday (Tuesday), due to Typhoon Kammuri

Marc Hope, director of rights marketing at The Sports Consultancy, has left his position after just under five years at the London-based agency and consultancy

Ekaterinburg in Russia has been announced as the host city of the 2021 edition of the World Sport & Business Summit as the country awaits a decision on a potential ban from staging competitions over a…

Representatives from the Chinese General Administration of Sport (GAS), sports associations, athletes and sponsors announced a new collective brand for all of Chinese national sport named 'TEAM CHINA'…

The under-fire organising committee of the 2019 Southeast Asian Games has said most of the stories this week about logistical problems and poor preparations for the event were false

Anne Zhao, the managing director of the Chinese arm of the Infront agency, has resigned and is to be replaced by current deputy managing director Dana Song

Sky New Zealand has struck a sublicensing deal with public-service broadcaster TVNZ for free-to-air coverage of the 2020 summer Olympic Games, while the pay-television broadcaster has agreed multiple deals…

The Singapore Hub Private Limited, the consortium that manages the Singapore Sports Hub stadium and sports facility, has appointed former Singapore Tourism Board head Lionel Yeo as chief executive

The logistical problems during the first couple of days of the Southeast Asian Games have angered Philippines president Rodrigo Duterte, a presidential spokesman said yesterday

UK pay-television broadcaster Sky’s head of sports-rights acquisitions, Richard Verow, has left the company. He decided to leave to pursue another opportunity, Sky told SportBusiness Media on Tuesday.

Russia is poised to avoid a blanket ban from the Olympic Games and other major sporting events, but the World Anti-Doping Agency (Wada) has recommended that the country be prevented from hosting competitions…

The International World Games Association (IWGA) has extended its sponsorship deal with Swiss watchmaker Tissot. The brand will be the Official Timekeeper and Results Service for the 2021 World Games

Automotive brand MG Motor has agreed a deal to sponsor the upcoming Southeast Asian Games multi-sport event in the Philippines

French energy group EDF has signed on as a domestic sponsor of the 2024 summer Olympic and Paralympic Games in Paris

The mayor of Paris has sent a letter to IOC president Thomas Bach warning of the "risks" inherent in the recently-signed Olympic sponsorship with the accommodation marketplace Airbnb.

The global accommodation marketplace Airbnb has signed as a global partner of the International Olympic Committee (IOC) until 2028