Sports nutrition company Ready Nutrition is expanding its reach by being named the official sports drink of eight NCAA Division I conferences, encompassing 90 universities

The innovative region-wide bid from the Australian state of Queensland is set to receive a major boost to its hopes of hosting the 2032 Olympic Games, after it emerged that the International Olympic Committee…

An independent arbitrator has reportedly found that Australian broadcaster Seven is entitled to only a A$5m reduction in its rights fee for Cricket Australia content this season, a drastic difference with…

Pay-television broadcaster Sky New Zealand is considering price increases for its sports packages, despite registering an increase in profits

State rule will allow 10 per cent of capacity indoors, and 15 per cent outdoors

The UK Government has announced that up to 10,000 fans could be allowed back into English sports venues from May 17 as part of its roadmap to ease Covid-19 restrictions

Spanish telco Telefónica has failed with a renewed application to Spanish competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), to lift an obligation it has to share rights t…

Media group Discovery today (Monday) revealed that it has eclipsed 11 million direct-to-consumer streaming subscribers following the recent launch of the discovery+ service

The Coca-Cola Co. is poised to acquire a controlling stake in sports drink brand BodyArmor. The move comes after Coca-Cola invested $300m in BodyArmor in August 2018, which valued the company at $2bn.

In the latest episode of the SportBusiness Finance Weekly podcast, Shervin Mirhashemi, president and chief executive of Legends, discusses global investment firm Sixth Street's deal to acquire a majority stake in the company for $1.35bn.

After multiple American sports industry leadership figures were found to have sent inappropriate text messages, properties and executive search firms see the need to heighten executive screening processes. US Editor Eric Fisher reports.

The latest episode of the SportBusiness Finance Weekly podcast features interviews with Keith Bank, founder and managing partner of Illinois-based investment firm KB Partners, which has has been active in sports technology startups, and Jed Corenthal, chief marketing officer of video streaming outfit Phenix Real Time Solutions, which is part of KB Partners’ portfolio of companies.

Subscription sports journalism service The Athletic will launch in a number of new markets this year. Experienced sports media executives Simon Greenberg and Alex Peebles are leading the expansion and discussed the plans and strategy with SportBusiness.

The Sportfive agency has said a new agreement with US cloud-based software company Salesforce marks an “important step” for its digital infrastructure and the ability to connect employees across the wor…

The UK government has released the second tranche of funding from its £300m (€346.9m/$420.6m) Sports Winter Survival Package, with women’s sport as its focus.

Sports data firm Sportradar is being valued at $10bn-$12bn in discussions with potential buyers, who include several 'SPACs'

UK public-service broadcaster the BBC has renewed a rights agreement with Formula E ahead of the electric car-racing series’ 2021 season.

The Super Rugby AU competition is still searching for a title sponsor and a media-rights deal in the UK ahead of the 2021 season start on Friday - Sydney Morning Herald

A European football 'Super League' would be less valuable to broadcasters than the current top European domestic leagues and the Uefa Champions League, the head of UK pay-television broadcaster BT Sport…

Investment round also involves series of industry luminaries

Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has recruited Lakhbir Sandhu, a former director at Barclays, as chief financial officer

German sportswear company Adidas has confirmed plans to divest its Reebok label in order to focus efforts on further strengthening its own brand

Fifa has appointed two chief operating officers for the Women’s World Cup 2023 in Australia and New Zealand.

Sports data and technology company Genius Sports has announced it has signed a multi-state official data partnership with WynnBET, Wynn Resorts’ online sports betting product.

Sports data and betting services company Sportradar is launching a free version of its betting monitoring service for leagues and federations around the world

There are still question marks over whether this year's planned trans-Tasman Super Rugby competition can go ahead. The tournament is scheduled to start in May

Sheikh Ahmad al-Fahad al-Sabah, president of the Olympic Council of Asia (OCA) and a key figure in the global sports industry, is set to go on trial in Switzerland later this month in a forgery case which…

Kenyan media company The Standard Group has agreed a deal with the Infront agency for free-to-air broadcast rights to the postponed 2020 summer Olympic Games in Tokyo

Las Vegas-based sports and entertainment venue Mandalay Bay Resort and Casino has signed a multi-year naming rights agreement with beverage group Anheuser-Busch

Pay-television broadcaster Canal Plus is thought to be confident of extending existing deals in France for Formula One motor racing and Top 14 rugby union

Brazilian sports marketer Ricardo Fort has quit his role as the head of global sponsorship at The Coca-Cola Company to set up his own consultancy, Sport by Fort

The Nordic Entertainment (Nent) Group reported a total of 3.02 million paying subscribers to its Viaplay streaming service after adding 749,000 new customers in 2020

The Sportfive agency has extended its work with Ereignisschmiede, the Berlin-based company that provides LED advertising support for sports events and develops digital signage concepts for sports venues

Snap Inc, the parent company of popular social media platform Snapchat, has extended and expanded its Olympic Games content deal in selected European markets with the Discovery media group

Tokyo Governor Yuriko Koike said she will not attend a four-party meeting involving IOC chief Thomas Bach this month following controversial remarks about women by Tokyo Games organising committee chief…

Move is quickly welcomed by state's numerous pro, major college teams

US sports-focused streaming service and channel aggregator fuboTV is looking to ramp up its sports rights additions as it aims to recruit an executive in charge of content strategy and acquisitions