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Ready expands sports drink reach into collegiate athletics
Sports nutrition company Ready Nutrition is expanding its reach by being named the official sports drink of eight NCAA Division I conferences, encompassing 90 universities
IOC set to name Queensland as ‘preferred candidate’ for 2032 Games
The innovative region-wide bid from the Australian state of Queensland is set to receive a major boost to its hopes of hosting the 2032 Olympic Games, after it emerged that the International Olympic Committee…
Round-Up: Blow for Seven in cricket rights battle, IPL close to major sponsorship deal, Indian tech firm plans chess league, and more
An independent arbitrator has reportedly found that Australian broadcaster Seven is entitled to only a A$5m reduction in its rights fee for Cricket Australia content this season, a drastic difference with…
Sky NZ weighs up sports subscription increases despite profit jump
Pay-television broadcaster Sky New Zealand is considering price increases for its sports packages, despite registering an increase in profits
New Jersey to begin limited fan attendance at sports venues
State rule will allow 10 per cent of capacity indoors, and 15 per cent outdoors
Sports fans set for mid-May return to English venues
The UK Government has announced that up to 10,000 fans could be allowed back into English sports venues from May 17 as part of its roadmap to ease Covid-19 restrictions
Regulator ‘rejects’ Telefónica’s latest appeal over sports content sharing
Spanish telco Telefónica has failed with a renewed application to Spanish competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), to lift an obligation it has to share rights t…
Discovery passes 11m OTT subscriber mark, continues Eurosport Player integration
Media group Discovery today (Monday) revealed that it has eclipsed 11 million direct-to-consumer streaming subscribers following the recent launch of the discovery+ service
Coca-Cola poised to acquire controlling interest in BodyArmor
The Coca-Cola Co. is poised to acquire a controlling stake in sports drink brand BodyArmor.
The move comes after Coca-Cola invested $300m in BodyArmor in August 2018, which valued the company at $2bn.
The SportBusiness Finance Weekly Podcast | Legends’ Shervin Mirhashemi on the firm’s $1.35bn Sixth Street deal
In the latest episode of the SportBusiness Finance Weekly podcast, Shervin Mirhashemi, president and chief executive of Legends, discusses global investment firm Sixth Street's deal to acquire a majority stake in the company for $1.35bn.
US sports industry looks to retool executive search, vetting in wake of Porter, Callaway incidents
After multiple American sports industry leadership figures were found to have sent inappropriate text messages, properties and executive search firms see the need to heighten executive screening processes. US Editor Eric Fisher reports.
The SportBusiness Finance Weekly Podcast | KB Partners’ Keith Bank and Phenix Real Time Solutions’ Jed Corenthal
The latest episode of the SportBusiness Finance Weekly podcast features interviews with Keith Bank, founder and managing partner of Illinois-based investment firm KB Partners, which has has been active in sports technology startups, and Jed Corenthal, chief marketing officer of video streaming outfit Phenix Real Time Solutions, which is part of KB Partners’ portfolio of companies.
The Athletic seeks new markets for football and US sports coverage
Subscription sports journalism service The Athletic will launch in a number of new markets this year. Experienced sports media executives Simon Greenberg and Alex Peebles are leading the expansion and discussed the plans and strategy with SportBusiness.
Sportfive engages Salesforce to aid digital transformation
The Sportfive agency has said a new agreement with US cloud-based software company Salesforce marks an “important step” for its digital infrastructure and the ability to connect employees across the wor…
Women’s football, netball to receive £6.5m from UK’s latest ‘Winter Survival Package’
The UK government has released the second tranche of funding from its £300m (€346.9m/$420.6m) Sports Winter Survival Package, with women’s sport as its focus.
Round-Up: Sportradar ‘valued at $10bn+’ in sales talks, CCTV may resume live NBA coverage, and more
Sports data firm Sportradar is being valued at $10bn-$12bn in discussions with potential buyers, who include several 'SPACs'
BBC renews Formula E rights, commits to EA Sports FIFA 21 series
UK public-service broadcaster the BBC has renewed a rights agreement with Formula E ahead of the electric car-racing series’ 2021 season.
Round-Up: Super Rugby AU searches for sponsor, America’s Cup to resume, Nadal encourages acceptance of Covid measures, and more
The Super Rugby AU competition is still searching for a title sponsor and a media-rights deal in the UK ahead of the 2021 season start on Friday - Sydney Morning Herald
Round-Up: European Super League ‘less valuable’ than status quo, frontrunner emerges to lead Tokyo 2020, and more
A European football 'Super League' would be less valuable to broadcasters than the current top European domestic leagues and the Uefa Champions League, the head of UK pay-television broadcaster BT Sport…
Goldin Auctions secures $40m in funding led by The Chernin Group
Investment round also involves series of industry luminaries
Two Circles recruits ex-Barclays director as CFO, promotes duo
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has recruited Lakhbir Sandhu, a former director at Barclays, as chief financial officer
Adidas finalises plans to sell Reebok
German sportswear company Adidas has confirmed plans to divest its Reebok label in order to focus efforts on further strengthening its own brand
Round-Up: Women’s World Cup COOs named, criteria set for new Tokyo 2020 leader, AFL reports A$23m loss, and more
Fifa has appointed two chief operating officers for the Women’s World Cup 2023 in Australia and New Zealand.
Genius, WynnBET strike multi-state data partnership
Sports data and technology company Genius Sports has announced it has signed a multi-state official data partnership with WynnBET, Wynn Resorts’ online sports betting product.
Sportradar to offer betting monitoring system for free
Sports data and betting services company Sportradar is launching a free version of its betting monitoring service for leagues and federations around the world
Round-Up: Questions over trans-Tasman Super Rugby, Sri Lankan cricketers call for governance change, CSA warns on Tests future, and more
There are still question marks over whether this year's planned trans-Tasman Super Rugby competition can go ahead. The tournament is scheduled to start in May
Dates set for Sheikh Ahmad’s Geneva trial
Sheikh Ahmad al-Fahad al-Sabah, president of the Olympic Council of Asia (OCA) and a key figure in the global sports industry, is set to go on trial in Switzerland later this month in a forgery case which…
Another top-tier property for Kenya’s Standard Group in Olympics deal with Infront
Kenyan media company The Standard Group has agreed a deal with the Infront agency for free-to-air broadcast rights to the postponed 2020 summer Olympic Games in Tokyo
Michelob Ultra signs naming rights agreement with Las Vegas-based arena
Las Vegas-based sports and entertainment venue Mandalay Bay Resort and Casino has signed a multi-year naming rights agreement with beverage group Anheuser-Busch
Canal Plus eyes Formula 1, Top 14 extensions in France
Pay-television broadcaster Canal Plus is thought to be confident of extending existing deals in France for Formula One motor racing and Top 14 rugby union
Ricardo Fort leaves Coca-Cola to launch own consultancy
Brazilian sports marketer Ricardo Fort has quit his role as the head of global sponsorship at The Coca-Cola Company to set up his own consultancy, Sport by Fort
Viaplay hits 3m subscribers, another 650,000 expected in 2021
The Nordic Entertainment (Nent) Group reported a total of 3.02 million paying subscribers to its Viaplay streaming service after adding 749,000 new customers in 2020
Sportfive widens work with LED technical services provider
The Sportfive agency has extended its work with Ereignisschmiede, the Berlin-based company that provides LED advertising support for sports events and develops digital signage concepts for sports venues
Discovery builds on Snap relationship for Tokyo 2020, Beijing 2022
Snap Inc, the parent company of popular social media platform Snapchat, has extended and expanded its Olympic Games content deal in selected European markets with the Discovery media group
Round-Up: Koike withdraws from IOC meeting, European football rights fees ‘to fall’, Dentsu predicts ad growth, and more
Tokyo Governor Yuriko Koike said she will not attend a four-party meeting involving IOC chief Thomas Bach this month following controversial remarks about women by Tokyo Games organising committee chief…
New York to allow 10 per cent attendance at venues
Move is quickly welcomed by state's numerous pro, major college teams
FuboTV in the market for sports rights acquisitions director
US sports-focused streaming service and channel aggregator fuboTV is looking to ramp up its sports rights additions as it aims to recruit an executive in charge of content strategy and acquisitions