Motorsport
Ferrari signs Qualcomm, AlphaTauri adds Ravenol, ahead of 2022 F1 season
Formula 1 team Scuderia Ferrari has signed a sponsorship contract with Qualcomm Technologies
Nascar’s Clash at the Coliseum pays dividends with 4.283m viewers on Fox
Nascar's decision to move the Busch Light Clash from Daytona, Florida, to the Los Angeles Coliseum has reaped immediate rewards with the preseason exhibition race securing an impressive 4
23XI Racing adds Jordan Brand, MoneyLion to sponsorship portfolio
23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with Jordan Brand for the 2022 season
Nascar extends Credit One Bank deal, partners with American Express
Nascar has announced a double commercial boost ahead of the Busch Light Clash at the Coliseum by securing a multiyear partnership renewal with Credit One Bank and striking a new deal with American Express,…
Stan adds Australia’s SpeedSeries to motorsport line-up
Australian streaming service Stan Sport has secured exclusive rights to the inaugural SpeedSeries motor racing tour in a “multi-year” deal with the Australian Racing Group.
Boxing legend Mayweather unveils Nascar Cup Series team
Former world champion boxer Floyd Mayweather Jr. has officially unveiled Nascar Cup Series team The Money Team Racing, which will enter the No. 50 Chevrolet for driver Kaz Grala during the 2022 season.
Extreme E secures AFC Energy extension to power vehicles for second season
Off-road electric racing series Extreme E has signed an extension to its deal with AFC Energy ahead of its second season
Hilton extends McLaren Racing sponsorship
Hotel group Hilton has signed a multi-year extension to its long-standing sponsorship of the McLaren Racing Formula 1 team, an association which has been in place since 2005
SRX adds four new tracks for 2022 season
Superstar Racing Experience, the start-up six-race, short-track motorsport series, has unveiled its schedule and tracks for its upcoming second season in 2022
W Series calendar includes first race in Asia as F1 tie-up continues
The W Series will this year host its first race in Asia and will continue to schedule support races at Formula 1 weekends as part of a new eight Grand Prix calendar that has been unveiled
Extreme E strikes timely extension with Zenith, renews Russian broadcast deal
The Extreme E electric off-road motor racing series has extended its sponsorship deal with Swiss luxury watchmaker Zenith ahead of the start of its second season
Stan Sport adds Formula E to motorsport portfolio
Australian streaming service Stan Sport has secured exclusive rights to the FIA Formula E World Championship in a “multi-year” agreement with the electric car racing series.
SeatGeek completes Daytona 500 partnership
New York-based ticket company aligns with Daytona International Speedway
Singapore extends F1 race deal to 2028
The Singapore Grand Prix will remain on the Formula 1 calendar until 2028 after organisers announced a seven-year extension to their hosting rights deal with the motor racing series
Clash at The Coliseum opens door for Nascar to stage international races once again
Nascar's high-profile pre-season exhibition race on a temporary track at the Los Angeles Memorial Coliseum in California is expected to serve as template for future races in key overseas markets. Bob Williams reports.
Champions League and F1 content features in Canal Plus-Snapchat tie-up
French pay-television broadcaster Canal Plus has agreed a content deal with social media platform Snapchat
BBC Northern Ireland extends commitment to North West 200
Public-service broadcaster BBC Northern Ireland has extended its rights deal with motorcycling’s North West 200, the country’s largest outdoor sporting event.
Red Bull Racing signs PokerStars to global sponsorship ahead of 2022 season
Formula 1’s Red Bull Racing has signed up online gambling platform PokerStars as a sponsor.