Ice Hockey

Ice Hockey
Sponsorship & Marketing

The National Hockey League's Columbus Blue Jackets have named Columbus, Ohio-based financial services company Bread Financial as the team's latest championship partner and home helmet sponsor in a multiyear …
Ice Hockey
Sponsorship & Marketing

Gatorade Canada has announced a new partnership deal with the Professional Women’s Hockey Players Association ahead of their upcoming fourth season that kicks off on October 14 in Montreal, Canada.
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Florida Panthers have named Fort Lauderdale, Florida-based automotive retailer AutoNation as the team's inaugural road jersey patch sponsor in a multiyear deal
Ice Hockey
Sponsorship & Marketing

The National Hockey League has secured a multiyear Canadian partnership with Henkel Canada in which the multinational chemical and consumer goods company's Purex brand has been named the league's official…
Ice Hockey
Media

South Korean ecommerce and streaming company Coupang has acquired exclusive rights for NHL ice hockey in a deal covering the upcoming 2022-23 season
Ice Hockey
Industry Moves

Canadian ice hockey’s governing body, Hockey Canada, announced the departure of chief executive officer Scott Smith while the entire board of directors also agreed to step down from the organization.
Ice Hockey
Licensing & Merchandising

The National Hockey League and the Zamboni Company have partnered with Canadian toy manufacturer Kool Karz Playground to create an electric Zamboni ride-on toy for children ahead of the 2022-23 NHL season.
Ice Hockey
Sponsorship & Marketing

Amid the fallout of sexual assault scandals with Hockey Canada, the country's ice hockey governing body, American athletic clothing brand Nike has suspended its sponsorship after other sponsors did the…
Ice Hockey
Sponsorship & Marketing

The National Hockey League's New York Islanders and Ottawa Senators have both announced new helmet sponsorship deals for the upcoming 2022-23 season, reflecting continued corporate interest in the asset
Ice Hockey
Governance

Sponsors of Canada’s ice hockey governing body, Hockey Canada, have dropped the organization amid the fallout from a sexual assault scandal that came to light earlier this year.
Ice Hockey
Sponsorship & Marketing

Hockey equipment designer and manufacturer CCM has been named the new official equipment sponsor of the Professional Women’s Hockey Players Association ahead of the upcoming fourth season.
Ice Hockey
Fan Engagement

The National Hockey League’s 32nd franchise the Seattle Kraken has unveiled the team’s mascot, a sea-troll named Buoy, ahead of the Kraken’s second season. B
Ice Hockey
Sponsorship & Marketing

The National Hockey League will introduce league-wide virtual advertising during its 2022-23 season, having agreed a deal with specialist digital signage technology firm Supponor
Ice Hockey
Events

The International Ice Hockey Federation (IIHF) has continued with efforts to further promote the sport in China by agreeing a three-year hosting deal for the Women’s World Championship Division I Group A…
Ice Hockey
Events

Russian players from the National Hockey League's San Jose Sharks and Nashville Predators have finally been given permission to play in the two Global Series games set for October 7-8 at Prague’s O2 Ar…
Ice Hockey
Events

The International Ice Hockey Federation (IIHF) has announced that Germany, Kazakhstan and Norway will contest hosting rights to its 2027 men’s World Championship.
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Boston Bruins have named Boston, Massachusetts-based cybersecurity firm Rapid7 as the team's inaugural jersey patch sponsor for home and road uniforms from the 2022-23 season
Ice Hockey
Media

Israel-based automated highlights company WSC Sports has reached an agreement with the HockeyAllsvenskan, Sweden’s second-tier ice hockey league.