Ice Hockey
PHF unveils Montreal expansion team
The Premier Hockey Federation has officially added a Montreal, Canada-based expansion team for the 2022-23 season, bringing the women's professional ice hockey league to seven franchises.
PHF appoints Pfeifer as chief marketing officer
The Premier Hockey Federation has appointed veteran sports media and marketing executive Jim Pfeifer as its chief marketing officer. He will officially begin his new position on July 20
BioSteel secures multiyear partnership with NHL, NHLPA
North American sports drink brand BioSteel has been designated the official hydration partner of the National Hockey League and NHL Players Association as part of a multiyear agreement
NHL strikes premium lifestyle apparel deal with Mitchell & Ness
The National Hockey League has secured a long-term apparel and headwear licensing agreement with premium lifestyle sportswear and culture brand Mitchell & Ness.
NHL sees sizable lift in Stanley Cup Finals ratings to historic norm
Walt Disney Co. sees strong viewership in return to NHL championship coverage
Kroenke adds yet another league title in banner 2022
Avalanche championship adds to title wins earlier this year for Rams, Mammoth
NHL Senators secure key vote toward new downtown arena
Team makes sizable step toward solidifying its future
NHL at last enters NFT landscape with Sweet partnership
The National Hockey League has become the latest major sports organization to enter the non-fungible token (NFT) landscape by securing a partnership with NFT distribution platform Sweet
Bill Haslam set to buy NHL’s Predators
Former Tennessee governor to acquire majority control in phased transition
NHL, Caterpillar secure multi-year global partnership
The National Hockey League has secured a multi-year global partnership with construction equipment manufacturer Caterpillar Inc
NHL poised to set new league revenue record
League aided by return of full buildings amid pandemic, new domestic media rights agreements, increased sponsorship
NHL, NHLPA secure partnership extension with PepsiCo
New term covers range of snack and beverage categories in North America
3ICE sets sights on European expansion ahead of North American debut
Startup league's founder and chief executive E.J. Johnston tells SportBusiness why 3ICE was a "no-brainer" to establish amid the rise of 3x3 ice hockey globally. Bob Williams reports.
Bonnier News secures centralised rights to Swedish ice hockey pre-season games
Swedish media house Bonnier News and its news brand Expressen have secured rights to at least 50 pre-season games per year featuring clubs from Sweden’s second-tier ice hockey league, the HockeyAllsvenskan.
Penguins strike arena management deal with Oak View Group
Agreement marks latest wave of change for NHL franchise
Coyotes to enter formal negotiations with Tempe on arena project
NHL team wins key vote in ongoing bid for mixed-use development
Finland and Latvia replace Russia as hosts of 2023 IIHF Worlds
The International Ice Hockey Federation (IIHF) has announced today (Friday) that the Latvian capital of Riga and the Finnish city of Tampere will stage next year’s World Championship, while Switzerland h…
Billie Jean King, PWHPA exploring partnership to launch new pro women’s league
Tennis legend and entrepreneur Billie Jean King is reportedly in talks with the Professional Women's Hockey Players' Association to launch a new professional women's ice hockey league in North America