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BioSteel secures multiyear partnership with NHL, NHLPA

North American sports drink brand BioSteel has been designated the official hydration partner of the National Hockey League and NHL Players Association as part of a multiyear agreement.

The partnership began at the 2022 NHL Draft, held on July 7 in Montreal, Quebec, where BioSteel was the presenting sponsor of national coverage across Rogers Sportsnet in Canada.

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