Golf

The PGA Tour and American brewing company Anheuser-Busch have extended their longstanding marketing relationship through 2024, in a deal which continues Michelob Ultra and O'Doul’s positions as the official b…

RBC, the PGA of America and Ryder Cup Europe have signed a one-year agreement making the Canadian bank a Worldwide Partner of this year's Ryder Cup

Golf returned to the Olympic Games in Rio after a hiatus of 112 years. Several of the sport’s top players decided not to take part, generating some negative media coverage, but the International Golf Federation’s executive director Antony Scanlon tells Frank Dunne why Rio was an ‘outstanding success’ for the sport

The Sportfive agency has significantly added to the number of professional golf events that it manages through the acquisition of Global Golf Management, the US-based golf event management, consulting…

Australia's leading golf event is back on this year after a one-year hiatus due to the pandemic, while New Zealand's top tennis event looks set for a second cancellation in a row

Golf’s Ryder Cup Europe has extended its long-running agreement with electric vehicle manufacturer Club Car.

Golf equipment manufacturer Callaway has expanded its sponsorship of the PGA and PGA Tour of Australasia with a new three-year deal

Reale Seguros, the Spanish insurance firm, has become a sponsor of women’s golf’s 2023 Solheim Cup, following on from its recent sponsorship deal with Spanish football’s RCD Espanyol. I

The European Challenge Tour has named luxury watch band Rolex as title sponsor of the Challenge Tour Grand Final, the finale of the player development tour’s ‘Road to Mallorca’ season. I

KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner

Sports sponsorship industry consultant Giles Morgan has been appointed head of sponsorship and partnerships at investment and asset management company Standard Life Aberdeen

Online car retailer Cazoo will title sponsor two golf tournaments on the European Tour’s UK Swing – the multi-tournament UK segment on the 2021 Race to Dubai calendar.

UK-based World Golf Group is poised to unveil plans for a $360m (€295.8m) Premier Golf League (PGL), with a January 2023 launch date seen as “entirely feasible”. W

Swiss watchmaker Omega has renewed its long-running title sponsorship of the European Masters golf event until 2027. Omega has lent its name to the European Tour event since 2001

US-based software company Pegasystems (Pega) has signed as a worldwide supplier for the next two editions of the Ryder Cup

Roger Duthie, former global head of sponsorship at airline Emirates, has been named chief sponsorship officer at sports marketing and consultancy group Performance54