Football
New Balance not giving up on Liverpool deal
Liverpool’s battle with its official kit supplier, New Balance, may not be over after the sportswear brand made a final attempt to block Liverpool from signing rival Nike as its replacement.
Joint Nordic bid proposed for 2027 Women’s World Cup
The Danish Football Association (DBU) has detailed plans for a joint Nordic bid for the 2027 Fifa Women’s World Cup.
Dynamic approach driving Bundesliga internationally
In association with the Bundesliga
PSG signs seven-figure sponsorship with Italian fashion brand Replay
Leading French football club Paris Saint-Germain has signed a lucrative four-year sponsorship deal with Fashion Box, the parent company of Italian denim brand Replay
Russia eyes Uefa Super Cup hosting rights
Russia has submitted a bid for Kazan to host the 2022 or 2023 edition of the Uefa Super Cup, the country’s national football association has announced.
LaLiga raised record media rights revenues in 2018-19
LaLiga, the organising body of the top two divisions of Spanish football, has posted €1.865bn ($2.072bn) in media-rights revenue for the 2018-19 season, an increase of 10 per cent on the previous campaign.
Udinese extend with back-of-shirt sponsorship, Inter signs La Molisana as supplier
Serie A club Udinese has extended its agreement with energy company Bluenergy Group, its back-of-shirt sponsor
Landmark women’s football and sponsorship categories added to Globe Soccer Awards
The Globe Soccer Awards has, for the first time in its history, introduced three categories that will recognise the world’s leading female footballing talent.
DDMC announces first AFC media-rights deal with Indonesia’s MNC
Indonesian media group MNC has acquired rights for Asian Football Confederation events in the 2021 to 2024 period, the first deal of the new sales cycle being conducted by the DDMC Fortis agency
Spurs sponsor AIA signs with Dugout to increase reach
Asian life insurance group AIA has signed with global media platform Dugout to boost the reach of its tie-up with Premier League club Tottenham Hotspur
Team goes to market with Uefa club competition TV rights in Russia
An invitation to submit offers has been launched in Russia for broadcast rights to the Uefa Champions League, the Europa League and the new third-tier Europa Conference League covering the 2021-22 to 2023-24…
Osasuna mulls Kirolbet deal termination following fan backlash
Spanish LaLiga football club Osasuna has said it will explore means of exiting its shirt sponsorship deal with Kirolbet amid criticism from fans over the association with the bookmaker
Fosun eyes wider vision with move to sell Wolves stake
Wolverhampton Wanderers chairman Jeff Shi has said that Fosun International is seeking to sell a stake in the English Premier League football club, with the effort looked upon as a means for the Chinese…
Milan teams’ opposing fortunes on display as AC post record loss, Inter record revenue
Milan’s two historic football clubs, AC Milan and Inter Milan, have announced their financial results for the last year, demonstrating the contrasting fortunes of the two teams.
LFP teams up with StadiumGo
The French Football League (LFP) has agreed a partnership with ridesharing platform StadiumGo.
The French service is said to be the first carpool platform entirely dedicated to sporting events
Juventus and Coca-Cola enter Italy-based agreement
Serie A champion Juventus has added soft drink giant Coca-Cola to its sponsorship portfolio.
The agreement is focused on the Italian market and will incorporate multiple activations
Manchester City sack media agency for unsanctioned influencer campaign
Manchester City has parted company with media agency PHD Manchester after a social media campaign went ahead without the club’s approval.
Belgian, Dutch football stakeholders state ‘potential’ of BeNeLiga concept
The concept of creating a league comprising the top football clubs from Belgium and the Netherlands has moved forward after the Dutch Football Association (KNVB) stated that initial studies into a ‘BeNeLiga’ hav…