LaLiga raised record media rights revenues in 2018-19

(Photo by Aitor Alcalde/Getty Images)

LaLiga, the organising body of the top two divisions of Spanish football, has posted €1.865bn ($2.072bn) in media-rights revenue for the 2018-19 season, an increase of 10 per cent on the previous campaign.

LaLiga posted overall revenues of €1.985bn and LaLiga cited the growth of international audiovisual and sponsorship deals as the driving force.

LaLiga posted media-rights revenues of €1.688bn for the 2017-18 campaign.

For the 2018-19 season, the sale of domestic rights accounted for €1.143bn of the overall audiovisual rights sales, an increase of €129m on 2017-18.

In June 2018, LaLiga reported revenue rises of 15 per cent and 30 per cent respectively for the sale of domestic and international rights packages to telco Telefónica and the Mediapro agency. Following a tender process that launched in Spain and Andorra for rights to the top two tiers, LaLiga announced the partial sale of eight packages for the three seasons spanning 2019-20 to 2021-22.

Telefónica said at the time that it would spend €980m per season, or €2.94bn in total, to secure all LaLiga matches for the residential pay-television market. Telefónica acquired lots four and five, with the former composed of one match on every LaLiga match day for free-to-air or pay-television on an exclusive basis, and the latter comprising the LaLiga TV Channel or equivalent content.

Mediapro acquired domestic packages two and seven. Lot two is for free-to-air and exclusive highlights with lot seven comprising exclusive rights to all LaLiga and Segunda División matches for broadcasts solely in public establishments.