Football
Levy: Tottenham ‘not as tied’ to finding stadium sponsor as before
Tottenham Hotspur is “not as tied” to identifying a naming sponsor for its new £1bn ($1.2bn) stadium having derived a marketing benefit from keeping the arena brand clean, according to chairman Daniel Levy.
CAF kicks off new sponsorship era with Tecno deal
Chinese smartphone brand Tecno has become a sponsor of the Africa Cup of Nations after striking a deal with the Confederation of African Football (CAF)
Premier League to vote on more games in next domestic TV cycle, closer to EFL distribution deal
Premier League clubs will meet next week to vote on the number of games to be sold in the next domestic TV packages starting in 2025, and are moving closer to a deal with the English Football League (EFL)…
Hisense extends with PSG as Chinese brand’s TV sales soar
Chinese electronic appliance company Hisense has extended its global sponsorship of French Ligue 1 club Paris Saint-Germain for another two years as it continues to use sport to increase brand awareness
Canal Plus makes pre-emptive strike with Premier League renewal in midst of Ligue 1 tender
Pay-television broadcaster Canal Plus has hailed the importance of the English Premier League to its audience, after retaining exclusive rights in France just as domestic rights to Ligue 1 are on the market
Rubiales ally fired as RFEF hails ‘new stage’ in relations with women’s team
Andreu Camps, a close ally of disgraced former president Luis Rubiales, has been dismissed as general secretary of the Spanish Football Federation (RFEF), as the governing body announced a "new stage"…
Chelsea ‘raises $500m’ in equity investment from Ares
Chelsea has raised $500m (€466.7m) in fresh investment from US fund Ares Management as the club’s American owners seek to expand their multi-club network after spending more than $1bn on player transfers since buying the Premier League club from Russian Roman Abramovich in May 2022.
EXCLUSIVE: Heineken 0.0 to end Europa League and Conference League deals next year
Heineken’s non-alcoholic beer brand Heineken 0.0 will not extend its sponsorship of the Uefa Europa League and Conference League after its current deal expires at the end of the 2023-24 season.
Fite nets first football rights deal in Europe
Streaming platform Fite has secured exclusive rights to the AFC Champions League for two seasons in the UK and Ireland, Belgium, France and the Netherlands, more than a year after its proposed deal for…
CSM senior executive Erskine takes top commercial job at Aston Villa
Ron Erskine, the experienced commercial executive who counts the Octagon and CSM Sport & Entertainment agencies as former employers, has joined Aston Villa as chief commercial officer (CCO)
Octagon delivers UPS sponsorship agreement for Liverpool
Premier League side Liverpool has added its third new sponsor in recent months with the signing of global delivery service UPS
BeIN hampered by French legislation over Plus500 sponsorship in Champions League
Pay-TV broadcaster beIN Sports has once again been forced to curtail some of its live football output in France because of legislation pertaining to online financial trading firm Plus500.
No Polish free-to-air Champions League coverage on TVP
Polish public-service broadcaster TVP has failed in a bid to negotiate a Uefa Champions League sublicensing deal ahead of the start of the group stage this evening (Tuesday)
Ceferin rejects Saudi Champions League links as ‘absolute nonsense’
Uefa president Aleksander Čeferin has rejected any possibility that Saudi Arabian teams could compete in the Champions League, or that European football’s showpiece cup final could be played in Riyadh.
OneFootball retains Deutsche Telekom distribution contract
OneFootball has renewed another key media deal in its home market after extending its agreement with Deutsche Telekom to stream live and highlights coverage of matches from German men’s football’s thi…
Ekblad joins FA as ‘broadcast lead’ for women’s football
Sports executive Andrea Ekblad has joined the Football Association as ‘Broadcast Lead - Women’s Professional Game’, in a role that covers the top two tiers of women’s football in England, the Women’s Super Lea…
ITV regains rights to England qualifiers, gets Nations League to 2028
ITV has re-established itself as the home of the England men's national football team, after the UK commercial broadcaster picked up a slate of rights for the 2024 to 2028 cycle
IMG retains APL international media, betting rights
IMG has retained exclusive international broadcast, betting data and video rights to the men’s and women’s A-League competitions in Australasia.