Football
Features
Video: Deloitte Annual Review of Football Finance
Dan Jones, head of the Sports Business Group at Deloitte, discusses the key findings from the 22nd edition of the Annual Review of Football Finance
Rebranding the Monster – how Gazprom is changing its image through sponsorship
Russian gas giant, Gazprom has an image problem that it hopes sponsorship of football will help overcome. Its approach is a case study in using soft branding initiatives to spread its influence
SportBusiness International Insights: The New Guard
In the sports broadcasting industry, you never have to wait too long before one of the world’s biggest sports properties announces a mega multi-million dollar TV deal.
A new vision for Russia’s Premier League
Pauline McVey, analyst for SportBusiness Intelligence, looks at televised sport in Russia and considers the impact of the decision by the Russian Premier League to launch its own football channel
Cashing in on global appeal
As the Premier League embarks on its international rights sales, SportBusiness Intelligence, the market intelligence and consultancy arm of the SportBusiness Group, looks at how top football properties…
Nothing comes for free
Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.