The global popularity of football was demonstrated on social media during May’s UEFA Champions League final. Max Gabovitch reports.
One Cup, 32 teams and hundreds of millions in kit supplier dollars. Sports Sponsorship Insider editor Matthew Glendinning gives his take on which brands were the winners and losers at this year’s FIFA World Cup.
We look at how English football’s governing body hopes a new digital partnership will help its partners talk to fans more effectively.
European football clubs’ in-house editorial content is a key means of both engaging with, and commercialising, international audiences. SportBusiness International looks at the latest thinking in maximising value.
Johan Cruyff, football legend and founder of the sport management institute that bears his name, writes exclusively for SportBusiness International.
Promised in Japan’s bid to host the 2022 FIFA World Cup, how far are we from recreating sports events virtually throughout stadia across the world using holograms? Elisha Chauhan finds out.
Elisha Chauhan looks at whether the AFC (Asian Football Confederation)’s decision to expand the number of teams in its Asian Cup will affect the event’s commercial attraction.
Kevin Roberts: Integrity should run deep. It should permeate the core of every organisation and guide every individual’s behaviour.
Kevin Roberts looks at why this month’s FIFA World Cup marks a watershed in fans’ ability to watch sport in areas formerly considered blackspots for live coverage.
FIFA ExCo member Lydia Nsekera, one of the sports industry’s most powerful women, tells Elisha Chauhan the secret to her rise in the ranks of international sports administration.
The relationship between the English Premier League and women has been placed firmly in the spotlight with the furore around CEO Richard Scudamore's leaked e-mails. However, football fandom is far from male-dominated, as demonstrated by new sports fan research, commissioned by Advanced Ticketing, which reveals that UK female football fans are as passionate about The Beautiful Game as their male counterparts.
Four leading names from the sports industry met to discuss the commercial health and future direction of the FIFA World Cup. Here are some audio excerpts and vox-pops.
What is the best way for a European football club to package its in-house editorial content? A subscription TV channel or a free-to-view YouTube channel? Or somewhere in between? Andy Fry looked at two case studies: Barcelona and Liverpool.
Rob Ridley spoke to the masterminds behind AS Roma’s new stadium about the rationale for its mix of contemporary and historic architectural design.
With the FIFA World Cup only a month away, are world and European champions Spain the hottest property in town? Dermot Ledwith asks the team’s current roster of sponsors.
A growing number of Chinese-built football stadia have popped up across Africa over the last decade, as a result of strong diplomatic and trade relations between the two regions. But are they just simply a new breed of white elephants? Elisha Chauhan investigates.
NASL expansion franchise Indy Eleven tells Owen Evans why a setback last month won’t stop its ambitions for a new stadium.
Elisha Chauhan asked Borussia Dortmund whether safe standing - looking likely to be introduced in the English Premier League - make financial sense.
Peter Angell, chief operating officer of sports marketing agency IEC in Sports and head of Lagardère Unlimited’s dedicated Production Hub, made his name as the broadcast mastermind behind the FIFA World Cup. He tells us about his most memorable career moments and where the future opportunities lie for the company.