Kevin McCullagh from TV Sports Markets looks at how two newspaper sports-rights deals are showing signs of increased potential for internet clips, content that has been notoriously difficult to monetise.
Do live online sports broadcasts now pose a threat to market-leading sports broadcasters? Kevin McCullagh put the question to Perform‘s Oliver Slipper.
SportBusiness International editor Matt Cutler reports on the ground from Los Angeles in a huge week of sport for the city.
Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.
The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.
One of the highest profile sponsors in sport explains what its portfolio of high value football shirt sponsorships is designed to achieve.
Arsenal’s revamped Customer Relationship Management (CRM) system played a key role in Emirates’ recent sponsorship renewal with the English Premier League club
Russian gas giant, Gazprom has an image problem that it hopes sponsorship of football will help overcome. Its approach is a case study in using soft branding initiatives to spread its influence