Football

Features

Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.

The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.

One of the highest profile sponsors in sport explains what its portfolio of high value football shirt sponsorships is designed to achieve.

Q. What’s the difference between Aeroflot and a Scud missile? A. Aeroflot has killed more people.

Arsenal’s revamped Customer Relationship Management (CRM) system played a key role in Emirates’ recent sponsorship renewal with the English Premier League club

Dan Jones, head of the Sports Business Group at Deloitte, discusses the key findings from the 22nd edition of the Annual Review of Football Finance

Russian gas giant, Gazprom has an image problem that it hopes sponsorship of football will help overcome. Its approach is a case study in using soft branding initiatives to spread its influence

In the sports broadcasting industry, you never have to wait too long before one of the world’s biggest sports properties announces a mega multi-million dollar TV deal.

Pauline McVey, analyst for SportBusiness Intelligence, looks at televised sport in Russia and considers the impact of the decision by the Russian Premier League to launch its own football channel

As the Premier League embarks on its international rights sales, SportBusiness Intelligence, the market intelligence and consultancy arm of the SportBusiness Group, looks at how top football properties…

Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.