Football
Spend it like Beckham: How French football could’ve avoided super tax
When it comes to groups of highly-paid professionals for which people have little sympathy, footballers are sure to be near the top of the list. Matt Wright believes French footballers could have avoided a super tax proposal if they were seen to be more socially responsible.
Multi-Country Event Hosting: UEFA Leads the Way
UEFA’s vision to take its 2020 European Championships to a multi-host format has been hailed by some as a masterstroke, while others fear it is a sign of desperate measures.
Q&A: New MLS franchise owner Flavio Augusto da Silva
Majority owner of new Major League Soccer (MLS) Orlando expansion franchise Orlando City Soccer Club, Brazilian entrepreneur Flavio Augusto da Silva, spoke exclusively to SportBusiness International this month about his plans for the team.
Claiming compensation: Will FIFA cash out for 2022 World Cup bidders?
Following Football Federation Australia (FFA)’s statement of intent to launch legal action against FIFA should the 2022 World Cup in Qatar be moved to a winter event, sports lawyer Kevin Carpenter explores whether there is any legal basis to claim compensation.
The legal impact of a 2022 winter World Cup
The hottest topic on the international sporting agenda in recent weeks has been the proposal of staging the 2022 FIFA World Cup in Qatar in winter. Sports lawyer Kevin Carpenter explores the possible legal and economic implications for a number of interested stakeholders.
Leadership; Interview with Christian Seifert of the DFL
DFL (German Football League) CEO Christian Seifert tells Kevin Roberts how a combination of world-class performance, sold-out stadia and financial stability has helped make the Bundesliga a European football powerhouse.
Following La Liga?
Monetising Internet Clips
Kevin McCullagh from TV Sports Markets looks at how two newspaper sports-rights deals are showing signs of increased potential for internet clips, content that has been notoriously difficult to monetise.
Archive | A Shot Across the Bow?
Do live online sports broadcasts now pose a threat to market-leading sports broadcasters? Kevin McCullagh put the question to Perform‘s Oliver Slipper.
Sky Bet: Interview with Richard Flint, managing director for Sky Bet
Matt Cutler in LA: Day One
SportBusiness International editor Matt Cutler reports on the ground from Los Angeles in a huge week of sport for the city.
Sponsorship Strategy: Heineken’s Champions League Activation
Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.
Sponsorship Strategy: International Packages from the English FA
The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.
Sponsorship Strategy: Emirates Airline
One of the highest profile sponsors in sport explains what its portfolio of high value football shirt sponsorships is designed to achieve.
Sponsorship is no joke
Using CRM to Secure a Sponsorship Renewal
Arsenal’s revamped Customer Relationship Management (CRM) system played a key role in Emirates’ recent sponsorship renewal with the English Premier League club
Video: Deloitte Annual Review of Football Finance
Rebranding the Monster – how Gazprom is changing its image through sponsorship
Russian gas giant, Gazprom has an image problem that it hopes sponsorship of football will help overcome. Its approach is a case study in using soft branding initiatives to spread its influence