Football
FanCode acquires rights to Bayern Munich, Barcelona friendlies
Indian online streaming platform FanCode has acquired rights to six pre-season football friendlies featuring German Bundesliga champion Bayern Munich and Spanish LaLiga club Barcelona
Engelbert Strauss added to Europa League, Europa Conference League sponsors
Workwear and safety products company Engelbert Strauss has agreed a three-year deal to sponsor the Uefa Europa League and newly-launched third-tier Europa Conference League until 2024
How the Euro 2020 retail programme adapted to multi-host format and crowd restrictions
Adam Nelson speaks to Astrid Thams, director of retail, events and licensing at Fanatics, about the challenges of navigating a successful retail operation through the Covid-19-hit Euro 2020 tournament.
Uefa national team media rights on market in sub-Saharan Africa
The CAA Eleven agency has invited bids in sub-Saharan Africa for a suite of Uefa men’s national team rights during the 2022-28 cycle.
Champions League returns to Mega TV in Greece
The Uefa Champions League will return to the screens of Mega TV after the Greek free-to-air broadcaster agree a sublicensing deal with pay-television broadcaster Cosmote
Premier Bet makes Africa-only deal with AC Milan
Italian Serie A football club AC Milan has named betting operator Premier Bet as its ‘Official Betting Partner in Africa’ for the 2021-22 season.
Thai League 1 postponed again, slated for September
Football's 2021-22 Thai League 1 season has been delayed again due to the coronavirus pandemic and is now scheduled to kick off on September 3
New World TV bags Fifa pay-TV rights in French-speaking sub-Saharan Africa
Togo-based satellite television broadcaster New World TV has secured pay-television rights in French-speaking sub-Saharan Africa for the 2022 Fifa World Cup and 2023 Women's World Cup
USWNT officially appeals equal pay lawsuit decision
The United States women’s national team has officially appealed its equal pay lawsuit against the US Soccer Federation, arguing that the judge's ruling to dismiss it "is legally wrong, and it defies re…
Kumho Tyre extends with Spurs in long-term sponsorship
Korean tyre company Kumho Tyre has extended its sponsorship of English Premier League club Tottenham Hotspur in a long-term deal
Utilita Energy extends at Brentford as Hollywoodbets takes over main shirt deal
Newly-promoted English Premier League club Brentford has extended its association with Utilita Energy, the club’s former main shirt sponsor, for two more seasons.
Cagliari secures Unipol as sponsor for current, future home
Insurance group Unipol has acquired naming rights to Cagliari’s proposed new stadium, along with the Italian Serie A football club’s current temporary home.
BeIN ‘compelled’ to sue LFP as court rules in Canal Plus’ favour
Pay-television broadcaster beIN Sports has been “compelled” to take legal action against France’s Professional Football League (LFP) after losing a legal case against Canal Plus this afternoon at the N…
Slovak Super Liga expands Stats Perform deal to include Opta data
The Slovak Super Liga has expanded its agreement with Stats Perform, agreeing a deal for the sports betting and data company to collect and manage Opta analytics data across its matches to enhance fan…
Coca-Cola agrees multi-brand sponsorship with Ajax
Coca-Cola European Partners has signed an ‘Official Partner’ deal with Dutch Eredivisie champions AFC Ajax for the next three seasons.
New DFB-Pokal domestic deals deliver fee increase of over 20 per cent
The German Football Federation (DFB) has today (Friday) signed off on new domestic broadcast deals for the DFB-Pokal worth an uplift of over 20 per cent on the current agreements
Crouch Review calls for independent regulator for UK football in preliminary report
The UK government’s fan-led review into football has called for an independent regulator for the game and suggested fans be given powers to veto important decisions as part of a suite of preliminary r…
Stevenage follows Burger King sponsorship with Amazon Prime Gaming shirt deal
English League Two football club Stevenage FC has agreed a deal for Amazon Prime Gaming to become its main shirt sponsor