Football
The Athletic breaks ground in Australia with Optus tie-up
Subscription sports news website The Athletic is entering the Australian market and has agreed a deal with sports streaming platform Optus Sports as part of its launch effort
Migu, Huya, Dongqiudi acquire Bundesliga rights
Chinese digital platforms Migu, Huya and Dongqiudi have acquired streaming rights for the German Bundesliga in deals starting with the 2021-22 season, which kicks off this weekend
Helbiz Media, Kosmos take Serie B into new broadcast markets
Helbiz Media, Lega Serie B’s global media rights distributor, has agreed a deal with Kosmos, the company co-founded by Barcelona footballer Gerard Piqué, to ensure broadcast deals for the second tier of…
Comedy Central becomes Union Berlin’s sleeve sponsor in cup competitions
German Bundesliga club Union Berlin will start the new season with the Comedy Central logo on the left sleeve of its playing shirt in cup competitions
Sky to offer Amazon’s Champions League content in Italian bars, hotels
Pay-television broadcaster Sky Italia has signed a three-year agreement with Amazon that will grant its bar, hotel and commercial premises subscribers access to the online retail giant’s coverage of t…
Romania’s Digi Sport ensures three more seasons of Ligue 1
Romanian pay-television broadcaster Digi Sport has retained its rights to French football’s Ligue 1 until the end of the 2023-24 season.
Dortmund reports €73m loss as CEO appeals to politicians to reopen venues
Borussia Dortmund has announced its financial results for the 2020-21 financial year, revealing losses of €72.8m ($85.6m) in the first 12-month fiscal period to be wholly affected by the pandemic.
Serie A returns to BT Sport in three-year deal
BT Sport has secured exclusive Serie A broadcast rights in the UK and Ireland from 2021-22 to 2023-24 in a deal with the Infront agency
UK government ‘seeks to support’ Premier League’s anti-ESL sanctions
The UK government is set to intensify efforts to combat any moves by English clubs to join the proposed European Super League by introducing legal safeguards designed to support sanctions introduced by…
Parimatch adds Chelsea to Premier League club sponsorships
Online betting platform Parimatch Tech has signed a three-year sponsorship agreement with English Premier League club Chelsea
OneFootball retains coverage of selected DFB-Pokal ties in UK, Ireland
Germany-based digital platform OneFootball has continued its live coverage in the UK and Ireland of German club football competition the DFB-Pokal
Bayer Leverkusen extends with Kumho Tyre
German Bundesliga football club Bayer Leverkusen has signed an extension to its deal with tyre manufacturer Kumho Tyre
Fintech firm Naga replaces MarathonBet on Sevilla shirt front
Investment platform Naga as become the main sponsor of Spanish LaLiga club Sevilla in a multi-year deal
US Soccer now considers bidding for 2031 Women’s World Cup
The United States Soccer Federation has announced it is considering bidding to host the 2031 Fifa Women's World Cup
New-look Spanish third division struggles with rights sale
The Spanish Football Federation (RFEF) has received only one bid - and at a value well below its initial expectation of €15m ($17.6
Wolves sign Sportsbreaks.com agreement ahead of new season
Wolverhampton Wanderers has become the latest English Premier League football club to sign Sportsbreaks.com to its sponsorship portfolio
Freebox to carry Amazon’s Ligue 1 offering in France
Online retail giant Amazon has agreed a deal for French telecoms operator Free to carry its Ligue 1 football coverage during the 2021-22 season, which gets underway tonight
Holland Casino returns as Eredivisie sponsor after 16 years
The flagship division of Dutch football, the Eredivisie has signed Holland Casino as a sponsor