Football
ECJ rules against Fifa, Uefa but no ESL approval yet; A22 plots free OTT service
Fifa and Uefa acted unlawfully when they threatened to ban clubs and players joining breakaway competitions like the European Super League (ESL), the European Court of Justice (ECJ) has ruled
Philadelphia to sponsor Serie A Manager of the Month Award
Lega Serie A has agreed a deal with Mondelez-owned cream cheese brand Philadelphia to sponsor its Manager of the Month Award.
Watchdog tells LaLiga not to exclude FTA operators from rights sales
Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has requested that LaLiga, the organising body of the top two divisions of club football in the country, does not exclude free-to-air broadcasters in the marketing of television rights for the top tier.
Infront strikes Euro 2024 broadcast deal in Indonesia with MNC
Infront has negotiated an exclusive Euro 2024 broadcast deal in Indonesia with media conglomerate MNC Group
Kellogg’s grows football presence with Manchester City sponsorship
Breakfast cereal brand Kellogg’s has added Premier League champion Manchester City to its growing sponsorship roster in football.
Everton sets 2025-26 season as move-in date for new stadium
Premier League club Everton has confirmed that its men’s senior team will begin playing competitive fixtures at its new stadium at the start of the 2025-26 season, maintaining that the project is still o…
Qatar Airways comes on board as AFC global sponsor
The Asian Football Confederation (AFC) has announced a new six-year global sponsorship deal with Qatar Airways.
Multi-club ownership group V Sports takes on US investment
V Sports, the ownership group of the English Premier League's Aston Villa FC and Portuguese Primeira Liga's Vitória SC, has taken on investment from US private equity firm Atairos.
Vitória members approve controversial stadium naming rights deal, veto club naming
Members of newly promoted Brazilian Série A side Esporte Clube Vitória have voted to approve a new stadium naming rights deal with escort company Fatal Model while also rejecting a proposal to sell club naming rights to the same company.
Cádiz CF looking out west for next stage of commercial growth
Minority investor Ben Harburg outlines how Spanish LaLiga side Cádiz CF is looking to North America for its next phase of commercial growth.
CBF set for presidential election as Rodrigues fails to overturn ousting
Ednaldo Rodrigues, the now-former president of the Brazilian Football Confederation (CBF), has failed in an attempt to appeal his removal after a Rio de Janeiro court last week ruled his election in March 2022 should be annulled.
Former Arsenal executives launch new agency, land Rangers contract
Sean Thornley, Arsenal’s former business development lead, and Menino Pereira, the club’s former head of partnerships, research and insights, have launched a new sports marketing agency targeting sports rights-holders and brands.
RFEF set to bury hatchet and award Mediapro VAR contract
The Spanish Football Federation (RFEF) has provisionally awarded its video assistant referee (VAR) services to the Mediapro agency and broadcast production group, while Hawk-Eye has been given a contract to provide semi-automatic offside detection technology (SAOT).
Rapid rise of multi-club ownership posing challenges for football, report reveals
The number of football clubs that are part of multi-club ownership groups has increased fivefold over the last eight years, posing serious challenges for the sport’s governing bodies, a new report by S…
New competition formats put Uefa on collision course with multi-club owners
An in-depth SportBusiness investigation into football’s multi-club ownership phenomenon has charted Uefa’s collision course with powerful ownership groups such as City Football Group, Red Bull and 777 Partners, as new ‘Swiss model’ formats in European club competitions are set to create conflicts of interest on an unprecedented scale.
Carvana makes MLS play with Chicago Fire shirt sponsorship
US-based online used car retailer Carvana has signed its biggest team sports sponsorship to date as the main shirt sponsor of Major League Soccer's (MLS) Chicago Fire
Orion makes first foray into sponsorship with multi-year Liverpool deal
Global technology and digital transformation firm Orion Innovation has announced a new agreement with Liverpool, marking the company's first step into the sponsorship space.
A blueprint for the future: how digital transformation is empowering Portuguese football.
Earlier this year, the FPF partnered with Pixellot, a leading provider of AI-automated video and analytics solutions for sports, to help implement the FPF's ambitious Project 2030 plan, to make football an accessible and inclusive pursuit for all.