Football
DBU considers move to become joint owner of Parken Stadium
The Danish Football Association (DBU) has expressed an interest in becoming a joint owner of Copenhagen’s Parken stadium, home of the Danish national team.
Storm announces “multi-million-dollar” crypto deal; Maroons strikes three-year agreement
National Rugby League franchise Melbourne Storm has announced a three-year sponsorship agreement with Australian cryptocurrency exchange platform Cointree until the end of the 2024 season
Inter Milan adds Panasonic to sponsorship portfolio
Italian football club Inter Milan has added electronics brand Panasonic as a sponsor
US Soccer, USWNT to ramp up pressure on Fifa over equal pay
The United States Soccer Federation and the US women’s national soccer team have vowed to ramp up the pressure on world governing body Fifa to introduce equal World Cup prize money after securing a landmark g…
Charlotte FC’s chief fan officer enables MLS expansion team to get off to flying start
Ahead of Charlotte FC's inaugural MLS game, Shawn McIntosh tells SportBusiness how the club's collaborative relationship with its fans has enabled the organization to get off to a potentially record-setting start in the league.
Fluminense leverages education sector with Universidade de Vassouras sponsorship
Brazilian football club Fluminense has signed higher education institution Universidade de Vassouras as its latest sponsor
Chinese leagues to resume home-and-away fixtures amid financial problems
The Chinese Football Association has outlined its intention for the top domestic football leagues in China, including the Chinese Super League, to resume home-and-away fixtures from April
ITV lands EFL highlights in two-year deal
UK commercial broadcaster ITV has acquired highlights rights to English Football League competitions in a two-year deal that begins with the 2022-23 season
Garber: Market size not as important as market engagement for MLS expansion
Major League Soccer commissioner Don Garber has said that market engagement is likely to be more of a determining factor than market size in regards to potential future expansion in the league
TikTok star Noah Beck named inaugural MLS ‘social playmaker’
Social media influencer Noah Beck, who has a combined 45 million followers, has joined Major League Soccer in the new position of “social playmaker.”
Sponsorship payments under pressure as Bitci ‘hit by Turkish controls’
Turkish blockchain company Bitci is thought to have requested payment delays in some of its deals with sports rights-holders and has paused fan token issues because of growing cryptocurrency regulations…
Croatian FA recoups rights value in deals with Hrvatski Telekom and betting firm SuperSport
The Croatian Football Federation (HNS) has secured a four-year broadcast rights deal with Hrvatski Telekom, shortly after announcing the termination of its previous contract with Endorphin Magine
Sicredi renews Copa do Brasil sponsorship in Klefer-brokered deal
The Copa do Brasil will be sponsored by cooperative financial institution Sicredi for the seventh consecutive year
SRF takes ratings hit from Swiss Super League scheduling change
SRF, the German-speaking channel of Swiss public-service broadcaster SRG SSR, has seen viewership for its live Swiss Super League football game drop by over 20 per cent since matches were switched from…
Bayern Munich to open Bangkok office
German football club Bayern Munich is to establish an international office in Bangkok.
The move is part of the Bundesliga side’s plans to extend its global reach.
DC United names XDC Network as new principal jersey sponsor
Major League Soccer's DC United has brought in blockchain technology provider XDC Network as its new principal jersey sponsor in a three-year deal
US Soccer, USWNT reach $24m settlement over equal pay lawsuit
The United States Soccer Federation and members of the US women's national team have reached a $24m (€21m) settlement to resolve the equal pay lawsuit which has cast a major shadow over the organization f…