Cycling
Italy ‘set for’ Tour de France’s 2024 Grand Départ
Italy will host the ‘Grand Départ’ of the Tour de France for the first time in 2024, according to La Gazzetta dello Sport, with Nice set to act as the finale for the cycling ‘Grand Tour’ due to the stag…
Continental continues as top-tier sponsor of Tour de France
The Amaury Sport Organisation (ASO), organisers of the Tour de France, has secured an extension to tyre company Continental’s sponsorship of the event.
Eurosport extends commitment to cycling’s Coupe de France
International sports broadcaster Eurosport has agreed a five-season extension to its domestic and global rights deal for road cycling series the Coupe de France
BBC extends RideLondon deal, Ford signs on as sponsor
UK public-service broadcaster the BBC has agreed a five-year extension to its rights deal for RideLondon, while US automotive manufacturer Ford has signed on as presenting partner of the event touted as…
Chinese Cycling Association agrees deal with Dongfeng Peugeot-Citroën
China's national cycling federation has agreed a 'strategic cooperation' with car manufacturer Dongfeng Peugeot-Citroën.
Kuehne+Nagel adds Tour of Britain, Women’s Tour to sponsorship portfolio
Logistics company Kuehne+Nagel has agreed a deal to sponsor the Tour of Britain and Women’s Tour cycling events.
RCS Sport turns to EMG Group as Giro d’Italia production centralised
RCS Sport, organiser and promoter of cycling’s Giro d’Italia, has appointed broadcast services provider EMG Group to a production role in a three-year contract.
Tudor backs Cancellara’s new cycling team
Watchmaker Tudor has signed on as title sponsor of a new cycling team being founded by Swiss great, Fabian Cancellara
Tour de France adds Hauts-de-Seine department as new sponsor
The Hauts-de-Seine department in northern France, which will host the start of the final stage of this year’s Tour de France, has strengthened its relationship with the cycling event by becoming a sponsor o…
UCI continues long-standing Tissot deal
The International Cycling Union (UCI) has signed an extension with its long-term sponsor, Swiss watchmaker Tissot
EBU signs long-term extension to European Cycling Union deal
The European Broadcasting Union (EBU) consortium of public-service broadcasters has renewed its rights deal with the European Cycling Union (UEC)
Netflix to produce Tour de France documentary series
Cycling’s Tour de France is set to be the latest sports property to receive the Netflix documentary series treatment after a deal was struck between the streaming platform, race organiser Amaury Sport O…
UCI unveils hosts for inaugural Gravel World Series
The International Cycling Union (UCI) has unveiled the destinations for the inaugural Gravel World Series as it looks to replicate the success of its mass participation Gran Fondo World Series on unsealed…
Discovery adds more territories for women’s Tour de France, Paris-Roubaix
Media group Discovery has expanded its international coverage of women’s cycling events the Tour de France Femmes and Paris-Roubaix Femmes by acquiring rights in various other territories.
Promotion ramped up for ‘on budget’ UCI Cycling World Championships in Scotland
Organisers of the 2023 UCI Cycling World Championships in Glasgow and across Scotland are preparing to step up the promotion of the event and remain confident it will be delivered to budget despite macroeconomic…
Infront adds E3 Saxo Bank Classic to cycling portfolio
The Infront agency has entered into an exclusive media and marketing rights agreement with the E3 Saxo Bank Classic cycling event in Flanders, Belgium
Adecco agrees two-year sponsorship deal for relaunched women’s Tour de France
Human resources firm Adecco has agreed a two-year deal to sponsor the women’s Tour de France.
The agreement sees Adecco become an official recruiter of the eight-day cycling race.
NBC Sports secures US rights to women’s Tour de France
NBC Sports has secured the United States broadcast rights to the Women’s Tour de France, with the event to be aired on cable channel CNBC and streaming service Peacock.