Cricket
Twenty First Century Media to market revamped Sharjah T20 tournament
Indian sports marketing agency Twenty First Century Media has agreed a deal manage the commercial rights of the revamped Cricketers Benefit Fund Series (CBFS) T20 competition in Sharjah in the United Arab…
Fantasy gaming platform Howzat announced as Legends League Cricket title sponsor
Indian fantasy gaming platform Howzat has been announced as the title sponsor of the inaugural Legends League Cricket tournament
Big Bash League adds Nexba as sponsor
Non-alcoholic drinks brand Nexba has agreed a deal to sponsor Australia’s Big Bash League Twenty20 cricket competition.
Cryptocurrency coin Kiba Inu signs blanket ECL shirt sponsorship deal
European Cricket has agreed a deal with Kiba Inu under which the cryptocurrency coin will take shirt sponsorship rights across all teams for the forthcoming second season of the European Cricket League
PCB claims big increase in Pakistan Super League sponsorship rights value
The Pakistan Cricket Board has agreed deals with Pakistani sports media and marketing agency TransGroup International for sponsorship rights around the Pakistan Super League T20 competition, running from…
Big Bash League ‘may move to Melbourne hub’
Australia's T20 cricket Big Bash League may see out its 2021-22 season in a hub location in Melbourne due to Covid-related disruption, The Sydney Morning Herald has reported
Sony acquires rights for Legends League Cricket
Indian pay-television broadcaster Sony Pictures Networks has acquired media rights for the inaugural edition of Legends League Cricket, a competition featuring retired star cricket players from around…
Geo protests PTV-ARY deal for Pakistan Super League rights
Pakistani pay-television broadcaster Geo is protesting the award of a two-year deal for domestic media rights for the Pakistan Super League to rival broadcasters ARY and Pakistan Television (PTV)
Indian platform FanCraze adds big hitters ahead of NFT launch
Indian non-fungible token (NFT) platform FanCraze has unveiled India white-ball captain Rohit Sharma and star bowler Jasprit Bumrah as brand ambassadors ahead of its launch
Bangladesh Premier League to return in January
The Bangladesh Premier League will return in January following a two-year absence due to the Covid-19 pandemic, the league has announced.
The tournament will be staged from January 21 to February 18
Record-breaking Foxtel audience for emphatic Australian Ashes win
A record-breaking average national audience of 440,000 viewers watched Australia romp to victory in the second Ashes Test on pay-television broadcaster Foxtel and Foxtel-owned streaming service Kayo, according…
Mzansi Super League cancelled again due to pandemic
Cricket South Africa has today (Monday) been forced to cancel its premier domestic Twenty20 tournament, the Mzansi Super League, for the second year in a row due to logistical challenges created by Covid-19
Castore makes latest cricket move with Kent
Kent County Cricket Club has become the latest organisation to sign a deal with British sportswear and athletic clothing brand Castore.
PCB appoints former ICC CFO as new chief executive
The Pakistan Cricket Board has appointed Faisal Hasnain, a former chief financial officer of the International Cricket Council, as its new chief executive
Vacant Ashes Test set for Tasmania
Cricket Australia has awarded the vacant Ashes Test to Hobart’s Blundstone Arena, marking the first time the series has set foot in the state of Tasmania.
BCCI launches search for commercial and marketing manager
The Board of Control for Cricket in India has announced it is undertaking a global search for a general manager, marketing and commercial, to be based out of its headquarters in Mumbai
Pakistan Cricket Board and PTV settle legal dispute
The Pakistan Cricket Board and state broadcaster Pakistan Television have reached an out-of-court settlement, according to reports, that will end their legal dispute over their rights deal
Cricket Australia seeks Perth replacement for fifth Ashes Test
Cricket Australia is searching for a new host for the concluding Test of the forthcoming Ashes series against England, with Western Australian Cricket seeking compensation after the decision to remove…