Basketball

The National Basketball Association's Philadelphia 76ers have struck a long-term partnership with Ticketmaster, which has been designated the team's official ticketing partner

The National Basketball Association's Atlanta Hawks have appointed Joel Browning as the new executive vice president and chief financial officer of the team and State Farm Arena

Five-game holiday showcase set for 14th straight season

The National Basketball Association's Los Angeles Lakers have signed a multiyear sports drink partnership with BioSteel, bringing an end to the team's long-standing deal with Gatorade

The National Basketball Association's NBA Experience indoor attraction at the Walt Disney World theme park complex in Orlando, Florida, will shut permanently after being forced to close its doors amid…

The Sports TV Rights agency has acquired broadcast rights in Bolivia to the Libobasquet, the top division of basketball in the South American country

National Basketball Association legend Shaquille O'Neal is selling his minority stake in the NBA's Sacramento Kings following an agreement to become the new brand ambassador for WynnBET, Wynn Resorts’ o…

The Saran Media Group will become the new broadcast rights-holder in Turkey to the top-tier EuroLeague basketball competition from the 2022-23 season onwards

Masai Ujiri has signed a "significant" deal to remain president of the National Basketball Association's Toronto Raptors

Equity review recommends joint Final Four for two Division I basketball tournaments

The Bucks are looking to capitalize on their historic NBA championship run to spur commercial growth both locally and overseas, team president Peter Feigin tells Bob Williams

The Big3 basketball league has secured a wide-ranging partnership with American telecommunications giant Verizon, which has been designated the presenting partner of the league's playoff and championship …

The Golden State Warriors have expanded their long-running partnership with American multinational computer technology company Oracle to include the naming rights to the National Basketball Association…

The National Basketball Association's Houston Rockets have brought in Credit Karma Money as their jersey sponsor as part of a multiyear agreement with the financial services company.

US technology company expands meaningfully into basketball

New research conducted by Nielsen Sports has shown growing levels of interest in the EuroLeague basketball tournament in its major markets over the last three years

Former US President to aid development of new league entity on the continent

Australia’s National Basketball League has hailed its new domestic media-rights deal with pay-television broadcaster ESPN as its most valuable ever and “a watershed moment”. E