Basketball
OKC Thunder secures 15-year Paycom naming rights deal
The Oklahoma City Thunder will now play at Paycom Center after the National Basketball Association team secured a 15-year naming rights deal with Oklahoma City-based software company Paycom
Orlando Magic extends Stats Perform deal ahead of NBA Draft
The National Basketball Association's Orlando Magic has extended its deal with sports data and technology company Stats Perform to help with player recruitment ahead of the upcoming NBA Draft
Fiba Asia Cup 2021 postponed until July 2022
Basketball's Fiba Asia Cup 2021 in Jakarta, Indonesia, has been delayed until next year due to the Covid-19 pandemic
Euroleague Basketball seals landmark collective agreement with Players Association
Euroleague Basketball and the EuroLeague Players Association (ELPA) have hailed the completion of what they claim is the first collective agreement in pan-European basketball, and team sports in general
Ice Cube reiterates call on ‘archaic’ Fiba to allow Big3 players to compete at Olympics
In the latest of a series of articles about the new sports making their debut at the Tokyo Olympics, Big3 co-founder Ice Cube speaks to SportBusiness about the wider opportunities for 3x3 basketball amidst the sport's Olympic debut, and why he thinks Big3 players should be allowed to compete at future Games. Bob Williams reports.
NBA Finals ratings show historical weakness
Bucks-Suns matchup finishes with fourth lowest viewership in last 35 years
NBA approves Rodriguez, Lore as Timberwolves minority partners
Former Major League Baseball superstar Alex Rodriguez and his billionaire investment partner Marc Lore have been reportedly approved to acquire a minority stake in the National Basketball Association's…
DAZN retains NBA rights in DACH region
Subscription streaming broadcaster DAZN has extended and expanded its broadcast rights agreement for North American basketball’s NBA in Austria, Germany and Switzerland.
Brewers reschedule Royals game to avoid clash with NBA Finals’ Game 6
Major League Baseball's Milwaukee Brewers have moved up the start time of their upcoming home game against the Kansas City Royals to avoid a conflict with Game 6 of the National Basketball Association…
Euroleague Basketball extends with Nesine until 2025
Euroleague Basketball has signed an extension to its long-running sponsorship contract with Turkish gambling firm Nesine
Phoenix Suns secure Footprint naming rights deal
The Phoenix Suns' home venue will now be known as Footprint Center following a naming rights deal between the National Basketball Association team and Arizona-based environmental-based tech company Footprint
NBA, Fanatics open first retail store in UK
Location in London expands international ambitions for both the league, company
Canal Plus Poland renews NBA deal till 2023
Polish pay-television broadcaster Canal Plus Polska has extended its agreement with National Basketball Association for two seasons, covering 2021-22 and 2022-23
NBA to stage 2021 Draft in-person at Barclays Center
The National Basketball Association has announced that the 2021 NBA Draft will be held at Barclays Center in Brooklyn, New York, on July 29
NBA embraces ‘evolved normal’ to activate sponsors during 2021 NBA Finals
The NBA has combined traditional in-venue and in-market assets with new virtual and digital inventory that directly stemmed from the league's response to the Covid-19 pandemic to help showcase its new and expanded sponsors during the 2021 NBA Finals.
2K places WNBA star Parker on special edition NBA game cover
Decorated athlete is first female to reach cover of famed video game franchise
Dyal Capital poised to secure NBA Kings minority stake
US private equity firm Dyal Capital Partners is poised to secure a five per cent equity stake in the National Basketball Association's Sacramento Kings, in a deal which would value the team at $1.5bn (€1.27bn).
Walter, Boehly close on purchase of minority Lakers stake
Dodgers investors formally gain shares in popular NBA franchise