Basketball
Basketball Champions League returns to Final 4, Bilbao to host
The Basketball Champions League has announced that the Spanish city of Bilbao will host its 2022 Final 4, which reverts back to its traditional format following two seasons of an eight-team event during…
TNT, ESPN2 to simulcast inaugural NBA HBCU Classic
The National Basketball Association has announced that the inaugural NBA HBCU Classic will be simulcast on TNT and ESPN2 on February 19 as part of the 2022 NBA All-Star Weekend in Cleveland, Ohio.
WNBA completes historic $75m capital raise
Investment is the largest-ever capital raise for a women’s sports property and involves a large group of prominent business leaders
Excel Sports Management runs Outback Steakhouse college basketball campaign
Australian-themed US restaurant chain Outback Steakhouse has signed up 12 college basketball athletes to strengthen the brand’s presence in US college sports.
Abbamondi to step down as Brooklyn Nets CEO at end of 2021-22 NBA season
The National Basketball Association's Brooklyn Nets are searching for their third chief executive in as many years after John Abbamondi resigned from the role and will step down at the end of the 2021-22…
Twenty3 lands event activation contract for 2022 Women’s Basketball World Cup
Twenty3 Sport + Entertainment has been appointed by the 2022 Women's Basketball World Cup Local Organising Committee as the event activation partner for the tournament being held in Australia.
Cayette becomes first Black woman to hold NBA team CCO role with Cavs promotion
The Cleveland Cavaliers have promoted Shelly Cayette to become the the team's executive vice president and chief commercial officer, becoming the first Black woman to hold this role with a National Basketball …
Athletes Unlimited brings in EY, Baden Sports to sponsorship portfolio
Athletes Unlimited, the startup network of professional sports leagues, has expanded its sponsorship portfolio ahead of its 2022 basketball and volleyball seasons by bringing in global professional services …
Lakers, James remain atop NBA merchandise sales rankings
Los Angeles team retains popularity with fans despite on-court struggles
Airbnb co-founder Gebbia buys into NBA Spurs
Joe Gebbia, the billionaire Airbnb co-founder, has joined the National Basketball Association's San Antonio Spurs as a strategic minority partner
Chicago Bulls sign wide-ranging Klarna partnership
The National Basketball Association's Chicago Bulls have secured a wide-ranging agreement with Swedish fintech company Klarna, which will sponsor the team's practice jersey among other assets.
Sinclair completes NBA digital rights, DTC financing deals
Rights agreement joins one made last month with the National Hockey League
WNBA hires PBA chief executive Edison as inaugural chief growth officer
The Women's National Basketball Association has appointed Colie Edison as the league's inaugural chief growth officer, a move which begins on January 31
MCS builds on basketball output with EuroCup deal
Euroleague Basketball has bolstered coverage of its competitions in France with sports broadcaster the MCS Group acquiring a rights package for the EuroCup
Chinese University Basketball Association adds two sponsors
The Chinese University Basketball Association has added two more sponsors for this year’s CUBA season, which began in Chengdu last weekend.
Sinclair nears digital rights deal with NBA, new financing
Agreement advances efforts for planned regional streaming service
Hornets, Coca-Cola extend pact with new Dr Pepper focus
The National Basketball Association's Charlotte Hornets and the Coca-Cola Co
Japan cancels sporting events amid rising Covid-19 cases
The opening fixture of the inaugural Japan Rugby League One competition and the B.League all-star basketball game have been cancelled due to Covid-19 outbreaks