The National Basketball Association's Chicago Bulls have secured a wide-ranging agreement with Swedish fintech company Klarna, which will sponsor the team's practice jersey among other assets.
The multiyear partnership is designed to promote Klarna’s all-in-one shopping service through co-branded activations, in-stadium experiences involving the Benny the Bull mascot, shoppable content, exclusive offers, limited edition merchandise, fashion collaborations, and more.
You need to have an account to access our content
Find out more about our news, features and services
Already have an account? Sign in here
