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Chicago Bulls sign wide-ranging Klarna partnership

The National Basketball Association's Chicago Bulls have secured a wide-ranging agreement with Swedish fintech company Klarna, which will sponsor the team's practice jersey among other assets.

The multiyear partnership is designed to promote Klarna’s all-in-one shopping service through co-branded activations, in-stadium experiences involving the Benny the Bull mascot, shoppable content, exclusive offers, limited edition merchandise, fashion collaborations, and more.

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