The National Basketball Association’s Atlanta Hawks have signed a multi-faceted, multi-year sponsorship agreement with leading US banking company Chase Bank.
As part of the deal, Chase will become the Hawks’ official bank partner, gain signage at State Farm Arena, the presenting sponsorship of two annual games, Martin Luther King Jr Day and HBCU Night, and other initiatives.
Chase, a subsidiary of JP Morgan Chase, and the Hawks will also partner with local nonprofit organizations “to deliver financially focused community initiatives designed to help under-served individuals, families and small businesses in greater Atlanta.” Financial terms were not disclosed.
Chase plans to add up to 30 new retail branches in Atlanta area in the next three years. Cardholders will receive early on-sale benefits for Hawks games and merchandise discounts at State Farm Arena.
The company has a wide variety of other major sports sponsorships, including naming rights for the home venue of Major League Baseball’s Arizona Diamondbacks, and for the new arena of fellow NBA team the Golden State Warriors.