French fashion house Louis Vuitton has confirmed a multi-year partnership with the National Basketball Association, becoming the first trophy travel case provider for the league.
The partnership, which was teased last week, marks Louis Vuitton’s first and only relationship with a North American sports league.
A custom case will house and display the Larry O’Brien Trophy that is presented annually in June to the team who wins the NBA Finals.
The two parties will also work together on a content initiative while Louis Vuitton will also create an annual limited-edition capsule collection, with details to be announced at a later date.
The announcement was made ahead of the NBA Paris Game 2020, which will feature the Charlotte Hornets and Milwaukee Bucks playing the inaugural regular-season NBA game in France on January 24 at the AccorHotels Arena in Paris.
Louis Vuitton is also the official trophy partner of the revamped Davis Cup and built the travel case to display the tennis competition’s trophy.