NBA, Twitter lean into Twitter Spaces in content partnership extension

The Milwaukee Bucks' Khris Middleton takes part in a Twitter Spaces conversation as part of Media Day for the 2021 NBA Finals (Credit: NBA)

The National Basketball Association and social media platform Twitter have unveiled a multiyear partnership extension that will bring additional content to live audio feature Twitter Spaces.

The partnership will include additional live content, highlights, Twitter Moments, as well as #NBATwitterLive, the live streaming option for the second halves of select NBA on TNT games.

The NBA’s 40 scheduled Twitter Spaces will include 75th Anniversary-themed versions planned around tentpole moments and marquee events such as Christmas Day, NBA All-Star and the NBA Finals.

The Spaces – which will have sponsorship opportunities – will feature NBA players, legends and other members of the NBA family discussing on-court storylines and reflecting on the league’s 75-year history.

“We are excited to continue to partner with Twitter to connect the NBA Twitter community to our game and content as we celebrate our 75th Anniversary Season,” said Jennifer Chun, NBA senior vice president and head of content partnerships.

“We look forward to building on our innovations with Twitter by bringing live, interactive audio content to Twitter Spaces and driving NBA fans on Twitter to engage with NBA live game telecasts and direct-to-consumer offerings," Chun said.

NBA clips will also be shared on @NBABet and @NBAFantasy for the first time.

Webinar replay: How can sports organizations make the most of social audio?

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