Sports Betting

Football
Sponsorship & Marketing

Aston Villa has signed up gambling platform BK8 as its front-of-shirt sponsor in a three-year deal that will see the brand replace online automotive retailer Cazoo in the role
Multiple Sports
Sports Betting

Sports betting company DraftKings has today (Friday) submitted a $195m (€178m) offer to acquire the US arm of global sports betting company PointsBet in a bid that challenges sports retail company Fanatics’ pro…
Football
Sponsorship & Marketing

Premier League club Chelsea is in discussions with Stake.com about a controversial front-of-shirt sponsorship deal after an agreement with a company from the crypto sector fell through at the last minute, SportBusiness can exclusively reveal.
Football
Data

Fifpro, the global players’ union, has warned of concerns over the capture of athlete data, and has called on players to be an integral part of the revenue stream going forward.
Basketball
Sports Betting

Data, technology and broadcast services group Genius Sports has signed a long-term deal with the Vietnam Pro Basketball League (VBA) covering official data tools, live betting streaming distribution and…
Baseball
Sports Betting

The World Baseball Softball Confederation (WBSC) has pooled together the betting video and fastpath data rights to its own competitions plus those of baseball’s confederations and selected leagues in L…
Football
Sponsorship & Marketing

Sky Bet, the UK sports betting and gaming company, has renewed its title partnership of the English Football League (EFL) for five more years, in what has been described as a record sponsorship deal for…
Horse Racing
Governance

Horse racing is set to come to a close in Singapore after the city-state's Government decided to reclaim the land on which Singapore Racecourse sits for intended redevelopment into housing
Football
Sponsorship & Marketing

Fun88 is to retain a commercial association with Newcastle United as its official Asian betting partner, with the Premier League club preparing to unveil a new lucrative front-of-shirt sponsor
Multiple Sports
Sponsorship & Marketing

France’s gambling regulator, L’Autorité Nationale des Jeux (ANJ), has issued guidelines on betting sponsorships in the country amid a 20-per-cent rise in the value of the industry this year.
Football
Sponsorship & Marketing

The Central Asian Football Association (CAFA) has signed up gambling platform 1XBet in an agreement that includes sponsorship rights to the inaugural CAFA Nations Cup
Football
Data

Lega Serie B is currently weighing up proposals submitted for an international betting video and fastpath data rights advisory contract
American Football
Data

Data, technology and broadcast services group Genius Sports has widened its presence in American football by agreeing a data and streaming deal with the European League of Football (ELF)
Horse Racing
Sports Betting

Betting group Entain has announced that its strategic partnership with TAB New Zealand has received approval from New Zealand's Minister for Racing, Kieran McAnulty
Football
Sponsorship & Marketing

Eredivisie club Vitesse Arnhem has agreed a new shirt sponsorship deal with BetCity, despite an impending online gambling sponsorship ban being introduced by the Dutch government
Football
Sports Betting

Major League Soccer and Dimers.com have announced an agreement to publish sports betting content on MLSsoccer.com for the remainder of the 2023 season, including for the MLS All-Star Game and MLS Cup
Basketball
Sponsorship & Marketing

The Canadian Elite Basketball League (CEBL) has announced a sponsorship deal with gambling company BetVictor for the upcoming 2023 season
American Football
Data

Data, technology and broadcast services group Genius Sports has launched a new official data and technology project with the Canadian Football League ahead of the 2023 season