Sportfive
Sportfive adds to golf representation portfolio with Alpha Sports merger
Sportfive has added to its golf representation business by merging operations with the London-based Alpha Sports Management
World Aquatics turns to Sportfive for media rights sales as Dentsu role scaled back
World Aquatics has awarded Sportfive a contract to sell its media rights in most global markets, retaining long-standing agency partner Dentsu in Japan and selected countries in the Asia-Pacific region
Sportfive hired to drive digital growth of Concacaf competitions
Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…
StarGames agrees training kit sponsor deal with Hannover 96
Online gaming company StarGames.de has agreed a deal to become the new training kit sponsor of German 2.Bundesliga football club Hannover 96
Sportfive follows Dortmund renewal with extended Bayer Leverkusen deal
The Sportfive agency strengthened its grip on German football by extending its marketing relationship with Bayer 04 Leverkusen until the end of the 2028-29 season.
Dortmund extends long-running Sportfive pact
Bundesliga club Borussia Dortmund has struck an early extension to its partnership with the Sportfive agency, stating that the US will be a target territory for its international marketing efforts in the…
Kayo, SBS to follow Australia’s fortunes at Netball World Cup
Foxtel, the pay-television broadcaster, and SBS, the public broadcaster, have landed rights in Australia to the upcoming Netball World Cup, which will take place in Cape Town, South Africa
Sportfive to sell branding rights on EA Sports FC platform
The Sportfive agency has been named as the ‘Official Sales Partner’ for EA Sports FC, the first iteration of the newly branded football video game, formerly known as the Fifa series.
Saudi Esports Federation extends commercial ties with Sportfive
The Sportfive agency has agreed a deal with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of initiatives for the organisation
Sky lands comprehensive UK rights to 2023 Netball World Cup
UK pay-television broadcaster Sky will show live coverage of every game during this year’s Netball World Cup, which will take place in Cape Town, South Africa.
Sportfive reaffirms Asian football intentions with AFF renewal to 2032
The Sportfive agency has signed a long-term extension to its exclusive rights agreement with the Asean Football Federation (AFF)
Sportfive, Octagon and Legends to commercialise new USL Super League
The United Soccer League has called on the Sportfive and Octagon agencies, as well as premium experiences company Legends, to drive media and sponsorship interest in the USL Super League, the second-tier…
O’Brien to head up Sportfive’s Asia business in merger
Experienced industry executive Seamus O’Brien has made a dramatic comeback to the sharp end of the sports business sector after being appointed as president of Sportfive’s Asia-Pacific business.
Sportfive to sell US Soccer’s international broadcast rights
The Sportfive agency has been appointed to distribute international media rights on behalf of US Soccer in a ‘multi-year’ agreement.
Sportfive adds Giants to esports representation roster
The Sportfive agency has further enhanced its esports portfolio by agreeing an alliance with Spanish organisation Giants
Sportfive renews USL international distribution role, adds betting remit
The Sportfive agency has signed an extension to its international media rights distribution deal with the United Soccer League and has taken on an additional betting rights remit
Sportfive to sell hospitality packages for Poland’s Euro 2024 qualifiers
The Sportfive agency has been appointed to sell hospitality packages for the Polish national team’s home qualifiers for next year’s Uefa Euro 2024 tournament.
Sportfive to continue serving EDF’s domestic sponsorship activity
French energy company EDF has retained the Sportfive agency to support the firm in its sports sponsorship strategy