NASCAR
Netflix develops Bubba Wallace docuseries
Global streaming service Netflix is developing a docuseries following Bubba Wallace, Nascar’s only Black full-time driver, as he competes for the newly formed 23XI Racing team.
Nascar partners with Grabyo to enhance content capabilities
US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.
Nascar, Satisfi Labs partner to boost fan engagement at tracks
Artificial intelligence company Satisfi Labs has partnered with US stock car racing series Nascar and its racetracks to enable its Answer Engine platform engage with fans throughout the season
Kelleher, Wile promoted in Nascar executive shake-up
Frank Kelleher, Nascar's senior vice president and chief sales officer, has been appointed as Daytona International Speedway president.
Nascar Cup Series race at Kansas named Buschy McBusch Race 400
The Nascar Cup Series race at Kansas Speedway on May 2 will be officially named the Buschy McBusch Race 400 following a vote by fans from Busch Beer
Nascar, Pit Boss Grills announce multiyear extension
US stock car racing series Nascar has announced a multiyear partnership extension with Pit Boss Grills, continuing the brand’s designation as the official grill of Nascar.
Instacart to sponsor Nascar Cup Series race at Phoenix Raceway
Online grocery platform Instacart has been announced as the title sponsor for Phoenix Raceway's Nascar Cup Series race on March 14.
The race will be officially called the Instacart 500.
DoorDash named Nascar’s official on-demand delivery platform
US stock car racing series Nascar has secured a multiyear partnership with online food delivery service DoorDash, which has been designated its official on-demand delivery platform
EchoPark becomes title partner of inaugural Nascar Cup Series Race at COTA
Pre-owned vehicle retailer EchoPark Automotive will become the title partner of the inaugural Nascar Cup Series race at Circuit of the Americas in Austin, Texas, which is taking place on May 23
Eleven picks up exclusive Nascar rights in Portugal
Subscription broadcaster Eleven has secured exclusive rights in Portugal to US stock car racing series Nascar in a deal covering 2021 and 2022
Daytona 500 expecting largest US sporting attendance since onset of Covid-19 pandemic
Nascar is expecting to attract a crowd of around 30,000 fans to this weekend's season-opening Daytona 500, which would represent the largest attendance at a sporting event in the United States since the…
Nascar looks to expand reach, engage fans with Netflix sitcom ‘The Crew’
US stock car racing series is looking to engage its fanbase, attract new supporters, and extend relationships with commercial partners via a scripted comedy series. Bob Williams reports.
Nascar, IMG secure record international broadcast reach
US stock car racing series Nascar has secured record international broadcast reach for the 2021 season, with its content available in nearly 200 countries and territories in over 25 languages
Hyperice gains Nascar presence with Kaulig Racing partnership
Hyperice, the increasingly prominent recovery and performance technology company, has secured its first presence within US stock car racing series Nascar by partnering with Kaulig Racing
BetMGM, RCR strike Nascar’s first team-level sportsbook deal
Richard Childress Racing has announced a multifaceted partnership with US gaming operator BetMGM, which has been designated the official sports betting operator of the Nascar Cup Series team
Ally to sponsor inaugural Nascar Cup Series race at Nashville Superspeedway
Ally Financial, a leading digital financial-services company, has been named the presenting sponsor of the inaugural Nascar Cup Series race at Nashville Superspeedway in June
Pitbull becomes part-owner of Nascar’s Trackhouse Racing Team
Popular US musician Pitbull has become a part-owner of Nascar Cup Series organization Trackhouse Racing Team ahead of its debut season in 2021.