NASCAR

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Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.

Esports has never been as important or relevant as it is now amid the global Covid-19 pandemic. Nascar has been an early mover in this space with the creation of the eNascar iRacing Pro Invitational Series.

Organisers admit they 'lost their way' by alienating core fanbase TV ratings and attendances down significantly, while many sponsors have left

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model 

US stock car racing series Nascar has announced a multiyear sports betting partnership with WynnBET, which has been designated an authorized gaming operator of the organization

Michael Jordan and Denny Hamlin's new Nascar Cup Series team has been unveiled as 23XI Racing. The name, pronounced twenty-three eleven, honors the No.

US stock car racing series Nascar has officially reinstated driver Kyle Larson, more than six months after his suspension for his use of a racial slur during an iRacing event

The Nascar Hall of Fame has announced it has postponed its 2021 Induction Week and Ceremony in the wake of the global Covid-19 pandemic

Features

Blair Hughes visits NRG Stadium in Houston, Texas for the NFL American football league's Super Bowl 51 match between the New England Patriots and Atlanta Falcons.

Barry Wilner looks at how Nascar and its partners are attempting to breathe new life into stock car racing.

The use of virtual reality technology in live broadcasts and to train athletes is already well documented but now sponsors are jumping on the technology to deepen engagement in fan zones. Dominic Bliss finds out more.

NASCAR CEO Brian France opens up about heading the family-run motor series, and outlines the challenges and opportunities the billion-dollar business faces in the near future.

For the first time, NASCAR has become the majority owner and operator of a circuit, Iowa Speedway. Barry Wilner finds out what plans it has for the venue.