NASCAR
Latest Features
Nascar looks to expand reach, engage fans with Netflix sitcom ‘The Crew’
Nascar ready for lift-off with revamped schedule, Michael Jordan as team owner
Nascar begins to expand audience with iRacing Pro Invitational Series
Nascar moves quickly to fill void from Covid-19 with nationally-televised esports series
Nascar searching for new ways to return to relevance after decade of decline
DoorDash named Nascar’s official on-demand delivery platform
EchoPark becomes title partner of inaugural Nascar Cup Series Race at COTA
Eleven picks up exclusive Nascar rights in Portugal
Daytona 500 expecting largest US sporting attendance since onset of Covid-19 pandemic
Features
US sports tweak rules and presentation to keep audiences hooked
US Digest | FIFA World Cup ratings recovering from rough start
In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model
The secret fan | NFL Super Bowl 51, Houston, Texas
Blair Hughes visits NRG Stadium in Houston, Texas for the NFL American football league's Super Bowl 51 match between the New England Patriots and Atlanta Falcons.
Taking stock | Nascar plots its future
Virtual Innovation | How sponsors are using VR to deepen fan engagement
The use of virtual reality technology in live broadcasts and to train athletes is already well documented but now sponsors are jumping on the technology to deepen engagement in fan zones. Dominic Bliss finds out more.
A Family Affair
NASCAR CEO Brian France opens up about heading the family-run motor series, and outlines the challenges and opportunities the billion-dollar business faces in the near future.
The Road to Change
For the first time, NASCAR has become the majority owner and operator of a circuit, Iowa Speedway. Barry Wilner finds out what plans it has for the venue.