Nascar
North Wilkesboro set to host 2023 Nascar All-Star Race
North Wilkesboro Speedway will host the 2023 Nascar All-Star Race according to multiple reports, heralding a major return of one of the United States stock car racing series' original tracks
Craftsman returns as Nascar Truck Series title sponsor
Stanley Black & Decker tools brand Craftsman will return as the title sponsor of the Nascar Truck Series, beginning in 2023
Nascar, Worldwide Express further expand partnership
Nascar has secured an expanded multiyear partnership with American logistics company Worldwide Express, which has been designated the organization's new official logistics partner
Nascar to build new in-house production facility with NEP on board
US motor-racing series Nascar is to commence construction on a new production facility that will seek to cater to its growing ambitions in this space
Camping World to end Nascar Truck Series title sponsorship
Camping World, the Illinois-based recreational vehicles and camping company, is ending its title sponsorship of Nascar's Truck Series at the end of the 2022 season, the firm's chief executive Marcus Lemonis…
Nascar Cup Series to stage Chicago street race in 2023
Nascar has confirmed plans to stage a street race in downtown Chicago, Illinois, next year as part of the latest plans to shake up and revive the Cup Series schedule.
SeatGeek lands multiyear Nascar ticketing deal
New York-based ticketing company SeatGeek has continued its recent run of business activity by securing a multiyear partnership with Nascar, becoming the official ticket marketplace partner of the American…
Nascar’s Clash at the Coliseum to return in 2023
Nascar has confirmed that the Busch Light Clash will once again be held at the Los Angeles Memorial Coliseum in Los Angeles, California, next year, with the preseason exhibition race scheduled for February…
Nascar continues embrace of 3D printing with Next Gen Stratasys partnership
US stock rack racing series takes its most significant step yet in its embrace of additive manufacturing by partnering with Stratasys to produce the first-ever 3D-printed production parts to be featured across all Nascar Next Gen cars. Bob Williams reports.
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M&M’s becomes title sponsor of Nascar Cup Series race at Pocono
Mars Wrigley-owned chocolate brand M&M's will become the title sponsor of the Nascar Cup Series race at Pocono Raceway in Long Pond, Pennsylvania, on July 24
Dale Earnhardt Jr. and Ally announce content partnership
Digital financial services company aligns with popular former Nascar driver
Sportradar, Nascar renew and expand integrity services deal
Motorsports property enlarges its efforts around fraud detection
YellaWood extends title sponsorship of Nascar Cup Series playoff race at Talladega
YellaWood, Great Southern Wood Preserving Incorporated’s flagship brand, has extended its title sponsorship of the YellaWood 500 Nascar Cup Series Playoff Race at Talladega Superspeedway in Alabama th…
O’Donnell appointed Nascar COO, Kennedy promoted
Nascar has promoted Steve O'Donnell, the United States-based stock car racing series' executive vice president and chief racing development officer, to the role of chief operating officer
OpenSponsorship’s Ishveen Jolly on creating new forms of sports marketing
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ishveen Jolly, founder and chief executive of OpenSponsorship. Fisher and Russo also discuss the state of the National Basketball Association as it reached its All-Star Game, rising prospects in motorsports for both Nascar and Formula 1, a $100m fundraising round for WSC Sports, the College Football Playoff’s decision to stand pat with a four-team format, and opioid issues surrounding Major League Baseball’s Los Angeles Angels.
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Nascar seals Fox Sports Mexico, Bandeirantes rights deals
US stock car racing series Nascar has sealed rights agreements with pay-television broadcaster Fox Sports Mexico and Brazilian media group Bandeirantes until 2024
Busch Light to support Nascar’s female drivers with $10m ‘Accelerate Her’ program
Brewing company Anheuser-Busch has committed to spend $10m (€8.8m) over the next three years to support female Nascar drivers aged 21 and over through with the Busch Light “Accelerate Her” program.
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