In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model
Blair Hughes visits NRG Stadium in Houston, Texas for the NFL American football league's Super Bowl 51 match between the New England Patriots and Atlanta Falcons.
Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.
The use of virtual reality technology in live broadcasts and to train athletes is already well documented but now sponsors are jumping on the technology to deepen engagement in fan zones. Dominic Bliss finds out more.
NASCAR CEO Brian France opens up about heading the family-run motor series, and outlines the challenges and opportunities the billion-dollar business faces in the near future.