NASCAR

Latest Features

Organisers admit they 'lost their way' by alienating core fanbase TV ratings and attendances down significantly, while many sponsors have left

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model 

Blair Hughes visits NRG Stadium in Houston, Texas for the NFL American football league's Super Bowl 51 match between the New England Patriots and Atlanta Falcons.

Barry Wilner looks at how Nascar and its partners are attempting to breathe new life into stock car racing.

Nascar president Steve Phelps has hailed the positive direction of the US stock car racing series, claiming that TV viewership is up four percent this year on domestic broadcast partners NBC and Fox.

US stock car racing series Nascar is stepping up its efforts in the direct-to-consumer streaming space by partnering with NBC Sports to launch TrackPass on subscription service NBC Sports Gold.

North American stock car-racing series Nascar has entered into a multi-year partnership with American-made craft spirit brand Dixie Vodka

US motorsport organisation Nascar has agreed a multi-year deal with online hotel reservations provider HotelPlanner

Features

The use of virtual reality technology in live broadcasts and to train athletes is already well documented but now sponsors are jumping on the technology to deepen engagement in fan zones. Dominic Bliss finds out more.

NASCAR CEO Brian France opens up about heading the family-run motor series, and outlines the challenges and opportunities the billion-dollar business faces in the near future.

For the first time, NASCAR has become the majority owner and operator of a circuit, Iowa Speedway. Barry Wilner finds out what plans it has for the venue.