Digital financial services company aligns with popular former Nascar driver

Motorsports property enlarges its efforts around fraud detection

YellaWood, Great Southern Wood Preserving Incorporated’s flagship brand, has extended its title sponsorship of the YellaWood 500 Nascar Cup Series Playoff Race at Talladega Superspeedway in Alabama th…

Nascar has promoted Steve O'Donnell, the United States-based stock car racing series' executive vice president and chief racing development officer, to the role of chief operating officer

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ishveen Jolly, founder and chief executive of OpenSponsorship. Fisher and Russo also discuss the state of the National Basketball Association as it reached its All-Star Game, rising prospects in motorsports for both Nascar and Formula 1, a $100m fundraising round for WSC Sports, the College Football Playoff’s decision to stand pat with a four-team format, and opioid issues surrounding Major League Baseball’s Los Angeles Angels.

US stock car racing series Nascar has sealed rights agreements with pay-television broadcaster Fox Sports Mexico and Brazilian media group Bandeirantes until 2024

Brewing company Anheuser-Busch has committed to spend $10m (€8.8m) over the next three years to support female Nascar drivers aged 21 and over through with the Busch Light “Accelerate Her” program. Th

Nascar's decision to move the Busch Light Clash from Daytona, Florida, to the Los Angeles Coliseum has reaped immediate rewards with the preseason exhibition race securing an impressive 4

Nascar has announced a double commercial boost ahead of the Busch Light Clash at the Coliseum by securing a multiyear partnership renewal with Credit One Bank and striking a new deal with American Express,…

Former world champion boxer Floyd Mayweather Jr. has officially unveiled Nascar Cup Series team The Money Team Racing, which will enter the No. 50 Chevrolet for driver Kaz Grala during the 2022 season.

Nascar's high-profile pre-season exhibition race on a temporary track at the Los Angeles Memorial Coliseum in California is expected to serve as template for future races in key overseas markets. Bob Williams reports.

United States stock car racing series Nascar has rejected an attempt by Xfinity Series driver Brandon Brown to strike a cryptocurrency sponsorship deal based on the controversial "Let's Go Brandon" slogan.

23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has extended its partnership with quick-service restaurant chain McDonald's for the 2022 season

Nascar and sports streaming service FloSports have announced a multiyear partnership that will make the FloRacing vertical the new home of Nascar's Roots properties.

Leading American stock car racing team Richard Petty Motorsports has sold a majority interest in the company to GMS Racing, in a deal which includes two Nascar Cup Series charters.

Nashville Fairgrounds Speedway in Tennessee is poised to undergo a complete renovation which will result in Nascar's Cup Series returning to the historic race track for the first time since 1984

Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.