Nascar
Camping World to end Nascar Truck Series title sponsorship
Camping World, the Illinois-based recreational vehicles and camping company, is ending its title sponsorship of Nascar's Truck Series at the end of the 2022 season, the firm's chief executive Marcus Lemonis…
Nascar Cup Series to stage Chicago street race in 2023
Nascar has confirmed plans to stage a street race in downtown Chicago, Illinois, next year as part of the latest plans to shake up and revive the Cup Series schedule.
SeatGeek lands multiyear Nascar ticketing deal
New York-based ticketing company SeatGeek has continued its recent run of business activity by securing a multiyear partnership with Nascar, becoming the official ticket marketplace partner of the American…
Nascar’s Clash at the Coliseum to return in 2023
Nascar has confirmed that the Busch Light Clash will once again be held at the Los Angeles Memorial Coliseum in Los Angeles, California, next year, with the preseason exhibition race scheduled for February…
Nascar continues embrace of 3D printing with Next Gen Stratasys partnership
US stock rack racing series takes its most significant step yet in its embrace of additive manufacturing by partnering with Stratasys to produce the first-ever 3D-printed production parts to be featured across all Nascar Next Gen cars. Bob Williams reports.
M&M’s becomes title sponsor of Nascar Cup Series race at Pocono
Mars Wrigley-owned chocolate brand M&M's will become the title sponsor of the Nascar Cup Series race at Pocono Raceway in Long Pond, Pennsylvania, on July 24
Dale Earnhardt Jr. and Ally announce content partnership
Digital financial services company aligns with popular former Nascar driver
Sportradar, Nascar renew and expand integrity services deal
Motorsports property enlarges its efforts around fraud detection
YellaWood extends title sponsorship of Nascar Cup Series playoff race at Talladega
YellaWood, Great Southern Wood Preserving Incorporated’s flagship brand, has extended its title sponsorship of the YellaWood 500 Nascar Cup Series Playoff Race at Talladega Superspeedway in Alabama th…
O’Donnell appointed Nascar COO, Kennedy promoted
Nascar has promoted Steve O'Donnell, the United States-based stock car racing series' executive vice president and chief racing development officer, to the role of chief operating officer
OpenSponsorship’s Ishveen Jolly on creating new forms of sports marketing
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ishveen Jolly, founder and chief executive of OpenSponsorship. Fisher and Russo also discuss the state of the National Basketball Association as it reached its All-Star Game, rising prospects in motorsports for both Nascar and Formula 1, a $100m fundraising round for WSC Sports, the College Football Playoff’s decision to stand pat with a four-team format, and opioid issues surrounding Major League Baseball’s Los Angeles Angels.
Nascar seals Fox Sports Mexico, Bandeirantes rights deals
US stock car racing series Nascar has sealed rights agreements with pay-television broadcaster Fox Sports Mexico and Brazilian media group Bandeirantes until 2024
Busch Light to support Nascar’s female drivers with $10m ‘Accelerate Her’ program
Brewing company Anheuser-Busch has committed to spend $10m (€8.8m) over the next three years to support female Nascar drivers aged 21 and over through with the Busch Light “Accelerate Her” program.
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Nascar’s Clash at the Coliseum pays dividends with 4.283m viewers on Fox
Nascar's decision to move the Busch Light Clash from Daytona, Florida, to the Los Angeles Coliseum has reaped immediate rewards with the preseason exhibition race securing an impressive 4
Nascar extends Credit One Bank deal, partners with American Express
Nascar has announced a double commercial boost ahead of the Busch Light Clash at the Coliseum by securing a multiyear partnership renewal with Credit One Bank and striking a new deal with American Express,…
Boxing legend Mayweather unveils Nascar Cup Series team
Former world champion boxer Floyd Mayweather Jr. has officially unveiled Nascar Cup Series team The Money Team Racing, which will enter the No. 50 Chevrolet for driver Kaz Grala during the 2022 season.
Clash at The Coliseum opens door for Nascar to stage international races once again
Nascar's high-profile pre-season exhibition race on a temporary track at the Los Angeles Memorial Coliseum in California is expected to serve as template for future races in key overseas markets. Bob Williams reports.
Nascar rejects ‘Let’s Go Brandon’ sponsorship deal
United States stock car racing series Nascar has rejected an attempt by Xfinity Series driver Brandon Brown to strike a cryptocurrency sponsorship deal based on the controversial "Let's Go Brandon" slogan.