Major League Baseball (MLB)
MLB, Twitter unveil multi-language fan activation to emphasize ‘world’ in World Series
Will Exline, Twitter's senior sports partner manager, tells SportBusiness how the success of the #PostcardsFromHomePlate initiative highlights the truly global reach of baseball.
Buzzer’s Bo Han on redefining live sports consumption for a new generation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Bo Han, Buzzer founder and chief executive. Eric and Chris also discuss issues surrounding Major League Baseball’s World Series, the merger of esports organization FaZe Clan with a special purpose acquisition company, potentially mounting issues for Peacock, growing scrutiny surround National Football League commissioner Roger Goodell, and Greg Norman’s developing effort to create a new golf series.
World Series shifts to Atlanta with heightened ‘Chop’ debate
As Braves host first World Series game since 1999, long-running tradition gains additional scrutiny
World Series viewership starts with new low for non-neutral site
Start to MLB's Fall Classic shows ratings growth from last year's adjusted event
MLB Guardians sued in US District Court regarding new name
Native American group also blasts Manfred's support of Braves' Tomahawk Chop
MLB, MLBPA convey hope that new labor deal can get done
Commissioner also again comes to the defense of Braves' Tomahawk Chop
MLB begins 2021 World Series in pursuit of greater normalcy
MLB championship event is back in local markets with full ballparks
Pac-12 Conference commissioner Kliavkoff on the transformation of US college sports
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview George Kliavkoff, commissioner of the Pac-12 Conference. Eric and Chris also discuss National Basketball Association’s league-level cryptocurrency sponsorship deal with Coinbase, a $100m (€86m) funding round for startup digital collectibles company Candy Digital, and ongoing turbulence in the United States’ regional sports network business. They also explore the acquisition by OneFootball and Eleven of a pool of international rights for nine European football leagues, as well as increasing scrutiny from the US House of Representatives on the National Football League and Washington Football Team.
MLB ‘plans’ nationwide in-market streaming service
Major League Baseball is reportedly planning to develop a nationwide streaming service that would allow subscribers across the United States to watch in-market games without the need for a cable television…
MLB produces strong viewership for 2021 Wild Card games
League sees robust audience growth to begin its postseason
MLB.TV streaming service posts series of records in 2021
Return to full season, cord cutting helps fuel robust totals
Betts leads MLB jersey sales list for second straight year
Star outfielder is one of four Dodgers players to rank in the top eight
MLB ends ’21 regular season with 45.3 million in attendance
League makes initial steps of recovery amid ongoing Covid-19 pandemic
Baseball HOFer Thomas buys Field of Dreams site
Former White Sox slugger looks to expand famed movie filming locale
Rays reverse course, won’t post Montreal sign during playoffs
MLB club halts planned promotion for unusual split-season plan
Rays to tout Montreal split-season plan during postseason
MLB club looks to elevate exposure around its oft-debated, two-city concept
MLB to test pre-tacked baseballs at select MiLB games
League extends its pattern of using the affiliated minors as a key testing site
A’s narrowing list of potential ballpark site options in Las Vegas
MLB advancing efforts toward possible relocation to Nevada