Liverpool FC
Liverpool signs licensing deal with PUBG Mobile
English Premier League club Liverpool has stuck a licensing deal with mobile game PlayerUnknown's Battlegrounds Mobile, allowing club-branded outfits to feature in-game.
188Bet signs regional deals with Liverpool and Bayern Munich
European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet
Liverpool focuses on sustainability and hygiene with SC Johnson deal
English Premier League club Liverpool has signed multinational household cleaning products manufacturer SC Johnson as a sponsor
Liverpool secures latest sponsorship addition with ThinkMarkets
English Premier League club Liverpool has signed up global online trading broker ThinkMarkets as its latest sponsor.
The company takes the designation of official global trading partner
Liverpool, West Ham and Wolves add sponsors ahead of new season
English Premier League club Liverpool has signed up audio specialists Sonos to its sponsorship portfolio.
The multi-year, global agreement makes the brand the club’s official sound partner.
Liverpool signs global deal with publishing company Kodansha
English Premier League football club Liverpool has signed up Japanese publishing company Kodansha as a new sponsor
Liverpool adds fresh energy to sponsorship portfolio with Predator deal
English Premier League football club Liverpool has signed up energy drink brand Predator Energy to its sponsorship portfolio
Fan revolt leads to postponed Premier League match
Planned peaceful protest in Manchester quickly grows more angry and violent
Liverpool blames Covid for £46m pre-tax loss
Premier League side Liverpool has blamed the Covid-19 pandemic after it registered a £46m ($63.9m/€52.9m) pre-tax loss for the financial year ending May 31, 2020.
Tribus maintains time is up on Liverpool sponsorship after ESL controversy
The fallout from the collapse of the European Super League concept continues with luxury watchmaker Tribus choosing to end its sponsorship of Premier League club Liverpool
European Super League project crumbling as clubs withdraw
The controversial European Super League is on the brink of failure following the withdrawal of all six Premier League clubs involved in the project
Forbes list sees Barcelona assume top spot, toppling Real Madrid, Manchester United
Real Madrid and Manchester United’s hold on Forbes’ list of the world’s most valuable football clubs has been broken by Barcelona, which has assumed top spot for the first time.
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Fenway Sports Group closes equity deals with RedBird, LeBron James
Red Sox president and chief executive Kennedy also joins FSG ownership
LeBron James becomes FSG part-owner as RedBird also invests
NBA superstar deepens existing relationship with Red Sox, Liverpool ownership group
Bayern latest team to star in Amazon series; discovery+ to stream Liverpool documentary
Online retail giant Amazon has announced that German and European champions Bayern Munich will become the latest football club to be the subject of a behind-the-scenes documentary aired on its Amazon Prime…
Former Liverpool FC CEO Moore joins Unity
Longtime executive takes role with 3D software developer
Liverpool’s Expedia deal meets club’s key criteria and delivers fee uplift
After the Covid-19 pandemic scuppered a deal agreed in principle earlier this year, Liverpool entered the 2020-21 Premier League without a sleeve sponsor but interest from Expedia has helped deliver the…
Liverpool’s training centre naming rights go to existing sponsor AXA
English Premier League side Liverpool has expanded its sponsorship agreement with insurance firm AXA ahead of the opening of its new training ground