Liverpool FC

Latest Features

Adam Nelson takes a look at how the community initiatives at Liverpool FC and Everton FC are providing fans with much-needed support during the Covid-19 lockdown.

Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.

Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.

Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.

Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.

English Premier League side Liverpool has signed up meat-free alternative brand Quorn as a new sponsor

The BWT Racing Point Formula 1 team has recruited Olly Dale, the former commercial director at Premier League side Liverpool, as its chief commercial officer

English Premier League club Liverpool has confirmed a two-month extension of its kit supply deal with New Balance to cover the extended 2019-20 season

More sports organisations and athletes around the world are cutting pay and introducing other cost-saving measures as the economic impact of the coronavirus bites

Features

In this week's China sports industry round-up: Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano; Sabatini installed at Jiangsu Suning; Door opens for ITTF.

Football teams looking to redevelop their stadia are increasingly carrying out major construction work while continuing to host matches and events. Ben Cronin asks the experts about the cost implications and risks.