Liverpool FC
Features
Minamino signing helps Liverpool on long road to catch United in Asia
Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.
Liverpool v New Balance: six things we learned
Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.
Liverpool goes it alone | Why an ‘independent’ US tour offered the club more than the ICC
Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.
Liverpool diversifies revenue streams to post record profit
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
China Digest | Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano
In this week's China sports industry round-up: Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano; Sabatini installed at Jiangsu Suning; Door opens for ITTF.
Liverpool change tack as coronavirus cost-cutting continues
More sports organisations and athletes around the world are cutting pay and introducing other cost-saving measures as the economic impact of the coronavirus bites
Liverpool strikes ticketing deal with US-based SeatGeek
Company now working with nine Premier League clubs
Liverpool’s commercial revenue is fastest-growing 2018-19 income stream
Premier League club Liverpool’s commercial revenue was the fastest-growing income stream in the football club’s 2018-19 financial year, according to Liverpool’s latest annual report.
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Liverpool planning to break ground on Anfield redevelopment this year
Liverpool Football Club has announced that it is planning to begin the next phase of the expansion of its Anfield Stadium later this year, with completion scheduled for the start of the 2021-22 Premier…
Stick or Twist : Keeping a sports venue open during construction work
Football teams looking to redevelop their stadia are increasingly carrying out major construction work while continuing to host matches and events. Ben Cronin asks the experts about the cost implications and risks.