Liverpool FC
Features
Liverpool goes it alone | Why an ‘independent’ US tour offered the club more than the ICC
Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.
Liverpool diversifies revenue streams to post record profit
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
China Digest | Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano
In this week's China sports industry round-up: Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano; Sabatini installed at Jiangsu Suning; Door opens for ITTF.
Stick or Twist : Keeping a sports venue open during construction work
Football teams looking to redevelop their stadia are increasingly carrying out major construction work while continuing to host matches and events. Ben Cronin asks the experts about the cost implications and risks.
Liverpool attacks New Balance in court, Nike moves on kit design
Premier League club Liverpool FC has cited sportswear brand New Balance's inability to reach the distribution levels of rival Nike in a High Court battle which began on Friday October 18
Nike goes low with guarantee at Liverpool, but offers royalty upside – report
Nike’s proposed kit deal with Premier League club Liverpool will pay less upfront than the current deal with New Balance, according to a UK press report.
Liverpool FC appoints Kate Pratt as first US-based senior executive
Liverpool FC and Fenway Sports Management have appointed Kate Pratt as the Premier League club's first head of sales for the Americas
New Balance takes legal action against Liverpool to block Nike deal – report
Liverpool’s technical supplier New Balance has taken legal action against the club in a bid to retain the kit rights when the current contract expires in May 2020.