Liverpool FC
Features
Virtual cuppas and food bank donations: How football clubs are supporting communities during lockdown
Adam Nelson takes a look at how the community initiatives at Liverpool FC and Everton FC are providing fans with much-needed support during the Covid-19 lockdown.
Minamino signing helps Liverpool on long road to catch United in Asia
Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.
Liverpool v New Balance: six things we learned
Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.
Liverpool goes it alone | Why an ‘independent’ US tour offered the club more than the ICC
Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.
Liverpool diversifies revenue streams to post record profit
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
Liverpool continues to add to sponsorship portfolio with watchmaker Tribus
English Premier League club (EPL) Liverpool has added luxury watch brand Tribus to its sponsorship portfolio.
The long term deal will run from the start of the 2020-21 EPL season
Liverpool develop Petro-Canada Lubricants deal to include HollyFrontier
Premier League football club Liverpool has signed an expanded sponsorship with Petro-Canada Lubricants to include the organisation's parent company HollyFrontier
Moore to step down as Liverpool CEO, with Hogan lined up as replacement
Peter Moore has announced that he will step down as the chief executive of newly-crowned Premier League champion Liverpool at the end of August, with the club’s managing director and chief commercial o…
Liverpool appoints former Manchester United man Scammell as commercial director
Newly-crowned Premier League champion Liverpool has announced the appointment of Matt Scammell as its new commercial director
China Digest | Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano
In this week's China sports industry round-up: Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano; Sabatini installed at Jiangsu Suning; Door opens for ITTF.
Stick or Twist : Keeping a sports venue open during construction work
Football teams looking to redevelop their stadia are increasingly carrying out major construction work while continuing to host matches and events. Ben Cronin asks the experts about the cost implications and risks.