Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.
Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
China Digest | Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano
In this week's China sports industry round-up: Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano; Sabatini installed at Jiangsu Suning; Door opens for ITTF.
Football teams looking to redevelop their stadia are increasingly carrying out major construction work while continuing to host matches and events. Ben Cronin asks the experts about the cost implications and risks.
Liverpool football club launched on Tuesday a ‘paid-for’ membership option on its YouTube channel, becoming the first global sports team to utilise the feature on the social platform.
Premier League club Liverpool looks set to sign a five-year kit supplier contract with sportswear giants Nike after rival brand New Balance was unsuccessful in its final attempt to block the deal
Liverpool’s battle with its official kit supplier, New Balance, may not be over after the sportswear brand made a final attempt to block Liverpool from signing rival Nike as its replacement.
Liverpool FC has won its court battle against sportswear brand New Balance, its current Official Kit Supplier.