Liverpool FC
Features
Liverpool goes it alone | Why an ‘independent’ US tour offered the club more than the ICC
Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.
Liverpool diversifies revenue streams to post record profit
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
China Digest | Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano
In this week's China sports industry round-up: Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano; Sabatini installed at Jiangsu Suning; Door opens for ITTF.
Stick or Twist : Keeping a sports venue open during construction work
Football teams looking to redevelop their stadia are increasingly carrying out major construction work while continuing to host matches and events. Ben Cronin asks the experts about the cost implications and risks.