Liverpool FC

Football
Media

Chinese streaming platform Bilibili has acquired exclusive rights in China to the pre-season friendly match between English Premier League rivals Manchester United and Liverpool in Bangkok today (Tuesday)
Football
Media

Bangkok-based events organiser Fresh Air Festival has appointed IMG to produce and distribute broadcast coverage of the forthcoming pre-season friendly match between Manchester United and Liverpool
Football
Technology

Drew Crisp, Liverpool’s senior vice president of digital, explains the importance of first-party ownership of fan data in the modern digital world, how he’s transformed the club into a ’targeted marketing powerhouse’, and how that has helped to boost sponsorship revenues.
Premium
Football
Events

Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia
Football
Licensing & Merchandising

Premier League club Liverpool FC has partnered with financial technology firm Cardless to create its first branded credit card for United States supporters.
Football
Licensing & Merchandising

Tim Mangnall, chief executive of NFT advisory firm Capital Block, explains why, in his view, Liverpool FC's launch of a new NFT collection has not been a success, with only 5 per cent of the collection having sold at the time of writing.
Football
Events

English Premier League club Manchester United will stage fixtures in Australia and Thailand later this year as part of its first overseas tour since the beginning of the Covid-19 pandemic, the club has…
Football
Fan Engagement

Liverpool FC has announced that it is making its first move into the world of NFTs, launching a digital collectibles series known as the LFC Heroes Club
Football
Industry Moves

Liverpool FC has announced former employee Ben Latty is to return to the club in the role of commercial director
Football
Sponsorship & Marketing

English Premier League football club Liverpool has signed up Wasabi Technologies to its sponsorship portfolio
Football
Sponsorship & Marketing

English Premier League club Aston Villa has added payment provider Jeton Wallet to its sponsorship portfolio
Football
Sponsorship & Marketing

English football club Liverpool has signed design and marketing specialist Vista as a sponsor
Motorsport
Industry Moves

Matt Scammell, commercial director at Liverpool, is to join Formula E as its new chief commercial officer ahead of the electric racing series’ new season, SportBusiness understands.
Football
Industry Moves

Michael Higham, the former head of sponsorship at Spanish LaLiga football club Sevilla, has taken up a new role as a partnership development director at English Premier League team Liverpool
Football
Licensing & Merchandising

English Premier League club Liverpool has stuck a licensing deal with mobile game PlayerUnknown's Battlegrounds Mobile, allowing club-branded outfits to feature in-game.
Football
Sponsorship & Marketing

European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet
Football
Sponsorship & Marketing

English Premier League club Liverpool has signed multinational household cleaning products manufacturer SC Johnson as a sponsor