Out-of-market package remains of high interest to multiple suitors

United States-based tech giant Apple has reportedly begun preliminary talks with the National Football League about acquiring domestic Sunday Ticket rights for the Apple TV+ platform

US technology giant Apple has reached an agreement to acquire virtual reality technology company NextVR

The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists

Apple has had talks with US college sports property the Pac-12 Conference as it looks to bolster its Apple TV and TV+ OTT video entertainment products