Lionel Messi's arrival in Major League Soccer sent subscriptions to Apple's MLS Season Pass soaring, according to new figures released. The tech company, in the first year of its 10-year, $2.5bn (€2.3
The Pac-12 Conference is considering a streaming-centered media-rights deal with Apple amid a number of departures from the conference
LG Smart TV owners in the United States are to receive Major League Soccer's Apple Season Pass free of charge for two months
Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…
Apple has spoken publicly for the first time about its coverage of Major League Soccer (MLS), deeming the first few months of the long-term partnership to have been a success and "better than forecasted"
Pete Distad, senior director of video and sports at Apple, is reportedly stepping down from his role after almost a decade with the technology company
Apple TV+ doubleheader broadcasts of Friday Night Baseball will require a subscription, while DirecTV will this year air the games in commercial establishments in the United States
Major League Soccer has announced a pair of sponsorship deals ahead of the start of the 2023 season, extending the league's partnership with Audi and landing a new deal with RBC Wealth Management
Mobile carrier T-Mobile is providing Major League Soccer's MLS Season Pass on Apple TV free to its customers and Metro by T-Mobile customers under a company promotion
Major League Soccer has appointed the IMG agency and outside broadcast and services provider NEP Group to support live match and studio productions ahead of the start of its 10-year streaming deal with…
Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
League, technology giant further their planning for start of historic rights deal
Technology giant said to longer 'see the logic' in deal for out-of-market package
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Anne Worcester, strategic advisor to Major League Pickleball. Fisher and Russo also discuss the findings of the latest investigation into the National Women’s Soccer League, Fox Sports’ linear television rights deal with Major League Soccer, Jeff Zucker’s arrival to new investment vehicle RedBird IMI, and the pair detail their top sports industry stories of 2022.
Major League Soccer will potentially only have Fox Sports as a domestic linear rights partner in the United States in 2023 after both ESPN and TelevisaUnivision reportedly declined to carry select, non-exclusive…
Tech giant Apple has gained the rights to place the Apple TV logo on the sleeves of all 29 Major League Soccer teams as part of the landmark, 10-year global rights deal between the two parties.
Apple has implemented a set of price increases for its its streaming service Apple TV+, Apple Music, and its bundle package Apple One, continuing a wave of inflation across the streaming landscape
Talks with Apple potentially complicated by philosophical differences