The Ultimate Fighting Championship mixed martial arts organisation has named combat sports brand Venum as its new exclusive global outfitting and apparel partner, starting in April 2021
Hyperice names UFC champ Weili Zhang as global ambassador
Hyperice, the recovery and performance technology company, has appointed Ultimate Fighting Championship strawweight champion Weili Zhang a as a global ambassador
Parimatch extends UFC betting deal in Europe and CIS region
International betting and technology platform Parimatch has renewed its regional deal with the UFC mixed martial arts (MMA) organisation until the end of 2021
UFC relents on coronavirus events strategy
The Ultimate Fighting Championship (UFC) has performed an about-turn to fall in line with other major sports organisations in postponing upcoming events amid the coronavirus outbreak, although president…
UFC launches Fight Pass in Japan
Ultimate Fighting Championship has launched its direct-to-consumer OTT service UFC Fight Pass in Japan.
The service offers an interface and event commentary in Japanese, and localised content