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Venum grabs UFC exclusive outfitter role as Reebok bows out

(Photo by Harry How/Getty Images)

The Ultimate Fighting Championship mixed martial arts organisation has named combat sports brand Venum as its new exclusive global outfitting and apparel partner, starting in April 2021.

The deal was brokered by IMG’s licensing business, which exclusively represents UFC. IMG is owned by the Endeavor group, which was also the lead investor in a group that acquired UFC in 2016.

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