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USGA expands video archive agreement with AI tech firm Veritone

USGA logo seen across grandstand at 2015 U.S. Open at Chambers Bay, Washington. (Photo by Harry How/Getty Images)

Veritone, the US-based artificial intelligence technology company making increasing moves in the sports sector, has widened its agreement with the United States Golf Association to include the programmatic licensing of the golf body’s video archive.

Veritone, which markets its ‘aiWARE’ platform to sports federations, leagues, clubs and broadcasters, already has a video archive agreement with the rights-holder to the US Open, one of golf’s four majors.

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