Mixed martial arts promotion the UFC has agreed a multi-year deal with Chinese streaming platform Migu, covering media rights, joint content creation, a production technology collaboration, and marketing initiatives.
Migu has become the exclusive distributor in China for all live UFC events. It will carry at least 12 live pay-per-view events and 30 non-PPV 'fight nights' per year. It has also secured exclusive rights for the Asia edition of Dana White’s Contender Series.
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